Luke Austin
@itslukeaustin
VP of Ecommerce Strategy @CommnThreadCo. Sharing learnings from our billions in revenue data set. #Bitcoin
Looking across >$3B in 2020-2023 DTC revenue: The data indicates that brands realized the value from their 2020 new customer growth over the course of 2021-2022, with flat new customer growth during that time period. There’s some real bad news, but also one hopeful data point…
The path to profit starts with clarity.
" it's early BUT...CTC understands my finances better than my finance dept." - Founder of a mural client in a zoom today. Damm @TaylorHoliday that's quite the achievement in 1 month. Hope it pays off in actual $ but no doubt it will Bravo 👏 (Also based on how Taylor…
The office has been chaos in the midst of recording this series. Highly recommend not watching so they don’t do it again…
New Series Drops Tomorrow... Taylor Reacts! To all of your content.... Joined by some of DTC Twitter's favorite people we will respond to everything from wild meta media buying takes to deep founder stories of life after exit. Appearances by @kristhejean @andrewjfaris…
Incrementality Factors plotted from 72 test results. Google Brand shows the lowest incrementality % on average, Meta ACQ the highest, and Google NB the widest spread. Discovering your brand’s factor is one of the most critical data points to inform budget allocation decisions.
Why is Incrementality Testing needed? Platform reported revenue can be WAY off. The spread of results we've seen at @CommnThreadCo shows how wide a difference we see from that an Incrementality test reports vs what the platform reports. Incrementality % in the chart =…
Day 8 of the $1M Challenge: We’re halfway there! -$423K down -big marketing moment ahead Can we catch up in time?
Who wants a free custom-built aMER model including Spending Power? We'll do a few for free if you're doing min $10M in Rev It's important to model a your Spending Power - it helps your brand plan on how much you should spend in a month. Reach out to @CommnThreadCo
Every brand needs clarity of Spending Power to determine the optimal budget allocation in their financial plan. This is an output of the Spend / aMER model we build in every Prophit System. Reach out–we’ll build yours.
Every brand needs clarity of Spending Power to determine the optimal budget allocation in their financial plan. This is an output of the Spend / aMER model we build in every Prophit System. Reach out–we’ll build yours.
Spending Power might be the metric brands have always needed yet never had. @RSteveData came on the podcast last week to discuss it, and I thought i’d break down why I think it can be so impactful:
The path to profit starts with clarity. This is the system we have built to enable transparency to costs, predictability to revenue, and clarity to profit.
Day 6 of our 14-day sprint to $1M in revenue! We’ve hit $317K so far—just $683K to go. The weekend brought in $103K in sales. Follow along as we build, launch, and scale in real time, day by day.
25 seats. Invite-only. Tomorrow I'm sitting down with @TaylorHoliday and @itslukeaustin for something new… A completely private roundtable for 8-9 figure ecommerce brand leaders. No presentations. Zero pitches. Just a discussion about the hardest growth questions you're…
Not a webinar. Not a pitch. Not for everyone. This Thursday, @obviceo , @itslukeaustin, and myself are looking to sit down with 25 of the sharpest DTC minds for a private (free) roundtable on the real challenges facing 8–9 figure brands right now. No fluff. Just open…
$1M in 14 days and 94% YoY growth?? Follow along to see if we can get there…
This is a risky marketing play. We are putting ourselves on the line, publicly. Can we deliver on an AGGRESSIVE YOY growth expectation for a client and deliver an incremental $1M in 14 days? You'll have to follow @itslukeaustin to find out. Every day for the next two weeks…
Come jam with us tomorrow, got a few spots left!
Dear 8 & 9-figure operators, @itslukeaustin and I are hosting a private Zoom call tomorrow to discuss growth. Mics on, cameras on. By approval, capped at 25 people. Apply here: bit.ly/4kGVlzV
We just completed a market analysis survey for CTC. We have been wanting to make an informed decision about what part of the market represents the largest growth opportunity. The exciting discovery was that our estimations of the TAM/SAM/SOM were all low... There are lots of…
Incremental Marginal Return (IMR) (Revenue * Incrementality Factor) - COD - Spend --------------------------------------------------- Spend Coming soon to every dashboard near you. Turn your advertising portfolio into a useful…