Connor MacDonald

We’re spending 500% more on Facebook year-over-year at a *better* ROAS. The unlock is no surprise: better creative. Here’s exactly how we’ve structured the team and processes 👇

Hiring our last ever engineer right now at Rivo. We are ALL-IN on scaling past $10M ARR via automated agentic coding. - Currently at $4.4M ARR (+143% YoY Growth) - Have got here with 3 engineers (including me) - Ruthlessly shipping product based on new workflows If you've been…

Another Day, Another Victory for the OG

The accusations of undisclosed paid promotions are overblown and the triplewhale agent legitimately looks cool I am excited about the future of commerce and analytics and am not surprised people want to share the interesting developments

Solid advice to check new reach by ad. Combine ads like these with ads that solve the reach problem and you’re golden. I really like @binghott’s advice of testing new ads to cold audiences (exclude purchasers but also web visitors, post engagers etc), gotta start doing that.

I will say this until I’m blue in the face: you’re missing out if you’re not listening to @eric_seufert because he’s got a background in mobile gaming. If anything that’s THE reason to listen to him. This was a great pod

Come join me on the Israel Tech Mission’s upcoming eCommerce leaders trip to Israel, September 14–18. We’ll explore Israel’s incredible tech, business & political scene, meet execs from Meta Israel, Wix, Aleph VC & more, and connect with peers from OpenStore, Overtime Sports,…

Eric doesn't know it but his content from Mobile Dev Memo has probably been top 3 learning resource for me over the years. Even though it's mobile, most frameworks can be transitioned to eCom.

james bond used the winter sale for a @ridgewallet @couuor

Every year we give away a car. This year, we are going to give away 2. Coming soon. 8.1.2025

boom. wallets hold money. @ridgewallet

Don’t know who needs this, but 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆-𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗳𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝗛𝗶𝗻𝗱𝘀𝗶𝗴𝗵𝘁 𝗕𝗶𝗮𝘀 𝗮𝗻𝗱 𝗕𝗼𝘂𝗻𝗱𝗲𝗱 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 (copy and paste this one): ⸻ Instruction: I want to…

JUST CHECKED AMAZON SALES YEAR OVER YEAR

I saw this almost every week but this may be the best episode yet

Growth Is Change. Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery. Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up). It was our first iteration.…

Earned 10% crypto back by using my @Gemini Credit Card to buy a @ridgewallet Buying a wallet with the credit card that’s going in it and investing in crypto instantly at the same time💰 It just feels right, ya know?

One thing that has helped me professionally is whenever growth is not at target, I simply compare a larger period of time to a shorter period and show that to my boss

ABSOLUTE SMASH OR PASS? I hand-selected some MONSTERS ads from @YETICoolers, @skullcandy, @KaiCenat, @kennandavison, @Slate, and more... Then I brought in your favorite CMO's @kristhejean and @couuor to TEAR THEM APART! And they were brutal. Mean. Even hateful of some of these…

Someone named @couuor created a calculator, an explainer video + wrote about this “rolling reach” thing in a newsletter for operators. operatorscontent.com/posts/n0006

Solved - moving fw all clients of us come with a heatmap subscription To everyone wondering how and why @M__Operators & @DylanAnder have the best website optimization episode ever: youtu.be/QJvj3z68rbE?si… That episode is part of our mandatory training

Strategies, tools, and frameworks for getting the most out of AI as a marketer with a few 9 figure operators