Steve Rekuc
@RSteveData
Director of Data at @CommnThreadCo Master of Science in Mechanical Engineering from @GeorgiaTech Recovering Ski Bum / Concierge at @RitzCarlton
As a break from your regularly scheduled data content, here's me leading the way down Pine Creek rapid on the Arkansas River.
I like the data that I get to contribute to the DTC Index, but it's way cooler to see the different data brought from @KnoCommerce @Varos_com @stamped_io in the monthly report. This chart in particular fascinates me about the customer journey.
Next report is coming in at 60+ pages...😬 -YoY data on BFCM discounts and CVR -Shopify's Q1 performance -Why do people buy & who’s spending the most -The connection between 5-star reviews & AOV & more If you love data, subscribe ASAP: dtcindex.com
Consumer Sentiment from the DTCCI.co data is moving in a positive direction in all metrics. It's subtle in some, more drastic in others. Thanks to @JeremiahPrummer at @KnoCommerce for the survey; thanks to @TaylorHoliday @CommnThreadCo for organizing. @dtcindex
What's the state of Ecom? We pull in multiple perspectives in this podcast. open.spotify.com/episode/2lJ3KN… @dtcindex
Join @TaylorHoliday @JeremiahPrummer @rishabhmjain @YardenShaked @RSteveData youtu.be/ZU5OVG1GOzk
Good explanation of some of the data we to calculate the DTCCI.co and present in the @dtcindex Yes, this year had some rough consumer sentiment around spending in the present and in the future. It doesn't shock me to see the Shopify numbers.
DTC shoppers report spending less in 2025 than any year we've tracked. Here's why that matters. In 2023 we launched a survey experience at @KnoCommerce that lets brands opt in to asking a set of questions that are benchmarked and aggregated across our entire ecosystem. Among…