Tim Soulo 🇺🇦
@timsoulo
CMO @Ahrefs // I tweet about our (fairly unconventional) approach to marketing... and a little bit about SEO. 🙂 // Born & raised in Ukraine 🇺🇦.
Boostrapped Ahrefs crossed $100M in ARR without these things: No Google Analytics No conversion tracking/optimisation No retargeting No A/B testing No discounts No bidding on competitors’ keywords + discontinued midway: Affiliate program Free trial 1/2
You can vibe-code your own "AI visibility tracker" over a weekend. 🤷♂️ Just send prompts to an LLM via API and save the output in a spreadsheet. That’s it. ... I keep seeing new "AEO tools" popping up, some of them charging pretty steep monthly fees. But it’s hard to imagine…

There's a lot of confusion around AI visibility tools... So let me get this straight - You can track the AI visibility of ANYTHING in @Ahrefs Brand Radar. For example: You can compare the visibility of "Harry Potter" VS "Star Wars" as seen in ChatGPT: - This gives you 19,249…

Brilliant new SEO research: clearly showing how AI overviews are replacing featured snippets. Including additional insights on other SERP feature changes, such as sitelinks which increased by an enormous 906%. Read here by @thinking_slow via @ahrefs: ahrefs.com/blog/how-serp-…
What should your company post on socials? You’ve really only got 3 options (and most companies only manage one): 1. Product updates 2. Educational or industry content 3. Entertainment—memes, jokes, etc Chris Cunningham (@ChrisClickUp) and I touched on this in the latest episode…
A sneak peek at the UI in the works for @ahrefs Brand Radar. Coming soon.
At my first conference, I was too shy to talk to any speakers. Now that I’m one of them, I’ll tell you this - we WANT you to come say hi! It’s actually one of the best signals that something we shared on stage resonated — and we’d love to dive deeper, hear your take, or help…

Here’s the simple trick behind @ClickUp’s viral content (straight from @ChrisClickUp): 👉 Test your hooks. He breaks it down in this 2-minute clip:
You now have more control for alerts for @ahrefs Always-on Audits. Create any new issues you want, set whatever priority level you want for them, and choose whether you're alerted to any issue or not.
Will AI ACTUALLY take your job? @timsoulo and I have a chat about it here:
If you’re looking for a content king alternative, try @ahrefs Always on audit add-on. Sits on top of your subscription and costs just £16 mo per project and works really well.
𝟲𝟬𝟬+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀. 𝟮 𝗱𝗮𝘆𝘀. 𝗔𝗻 𝘂𝗻𝗺𝗶𝘀𝘀𝗮𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Get your brand real exposure to real decision-makers this October at Ahrefs Evolve US 2025. 📍 InterContinental San Diego | Oct 14–15 🚀 Become a sponsor → forms.gle/YdgAQcaDtGVT91… 𝘗.𝘚.…
This is how Chris Cunningham (@ChrisClickUp) drives 150,000,000 monthly impressions for @clickup across TikTok, Instagram, and LinkedIn: I was dying to know what was happening behind the scenes of ClickUp’s social media success, so I invited Chris on the Ahrefs Podcast and…
Monitoring your AI visibility is hard work. You need to: ~ generate tons of relevant prompts and fan-out queries ~ set up (and pay for) thousands of API calls to all the major LLMs ~ make sure you're getting grounded responses back ~ save (and periodically update) all of those…
What's the must-attend conference of the year? Ahrefs Evolve in San Diego on October 14th-15th. The lineup just keeps getting more insane. Get your tickets before they're gone: ahrefsevolve.com
Brand Radar (by @Ahrefs) is the ONLY tool that lets you study "AI visibility" across multiple brands and verticals. Instantly. And we’ve just added two new LLMs: Gemini and Copilot. ... There are dozens of "AI visibility" tools out there. But most of them work like rank…

Ahrefs Evolve is coming to San Diego! 🥳 Last year, we brought together 500 marketing professionals (from 50 different countries!) for our inaugural Ahrefs Evolve conference in Singapore. And it was an absolute blast! This October, we’re aiming a tad higher — 600 marketers…

~ i've followed .@markwschaefer's iconoclastic writing since 2014 (one of my earliest blog posts was a riff on his legendary "content shock" theory) ~ when i became an agency CMO, @CarrieRosePR's Rise at Seven was my biggest inspiration. ~ for a long time, @emilykramer's MKT1…
Want to see if a company is using AI content across a section of their site? @ahrefs AI Content detector now works in the top pages report. For example, here's the blog on Anthropic where Claude was generating the content.
Big news - someone done goofed and invited me to speak at @Ahrefs Evolve this October in San Diego. I'm going to be talking about transitioning from a bunch of smart humans doing smart things to using a bunch of dumb robots (managed by smart humans) to create a lot more smart…
Search is becoming AI-first — and so is @Ahrefs. We’ve added a brand new “AI citations” report front and center in our interface to reflect this shift. You’ll now see how often your website gets cited by ChatGPT, Google AIO, Perplexity, Gemini, and more... We’re also in the…
