Brodie Clark

The SERP Alert Newsletter has arrived. An SEO newsletter detailing all major Google SERP feature tests & launches for that month with insights included. Investing a lot of time into this, so make sure to subscribe & follow @SERPalerts to stay updated. serpalert.com

My latest post for @sengineland on organic shopping is now live. Including experiences related to reporting, managing feeds, ongoing challenges, AI Mode & lots more. -> Unlocking organic shopping: 8 insights from Google’s free listings searchengineland.com/organic-shoppi…

Brilliant new SEO research: clearly showing how AI overviews are replacing featured snippets. Including additional insights on other SERP feature changes, such as sitelinks which increased by an enormous 906%. Read here by @thinking_slow via @ahrefs: ahrefs.com/blog/how-serp-…

SEO Tip: it's important to understand the source of your data from Google Search, along with the limitations. When a user selects a search bar tab to submit their query, the data will appear within various different Google-related reports dependent on which segment is used. For…

Whoa, ChatGPT users now send more than 2.5 billion prompts each day globally. Google had around 13.7 billion searches per day in March. ChatGPT is catching up fast 🤯

Fascinating approach to utilising review content for an eCommerce store I stumbled across. This unconventional approach allowed this store to effectively double their organic traffic, with an approach that delivers relevant website visitors. The approach is quite simple that…

Checking rankings after the core update

New AI Mode Data: how often does the AI Mode tab show on Google across devices in the US? While the tab does show quite frequently, it is not a default tab in the sense that it shows for every query at all times. This is based on a 3,049 query dataset that was sent to me by the…

An AI filter in GSC is undoubtedly the most requested feature of all time. Even Bing has a version of this. Everyone already thinks AI features have a negative impact, so not much to lose there. Google has a big opportunity to get the web community back on side.

Ecommerce SEO: a challenging aspect of contributing to your Top Quality Store rating in GMC Next is ensuring your eWallet information is being registered correctly. It is not uncommon for stores to have none of their payment options being picked up, with it be a crucial flaw in…

Latest in Google Search Console: am now seeing a broader rollout of the new 'Insights' tab today, being an extension of the beta report. It previously wasn't showing for many of my properties, but that seems to have now changed, where I'm able to access the insights across all…

Had the pleasure of speaking with @SamEBJones for @FinancialReview today about the AI Browser war. Including the potential impacts on SEO, publishers, Google/Chrome, and more. -> OpenAI, Perplexity take aim at Chrome to raid $300b search goldmine afr.com/technology/ope…

SEO Tip: Google recently introduced a 'physical stores' filter in GMC Next for organic traffic. Can see when we launched a local inventory feed to gain access to free local listings - this is the only filter you can use to isolate this data. More info: brodieclark.com/google-free-lo…

Seeing some massive changes to the ranking position of AI overviews in recent weeks. Just a few weeks ago, Wikipedia had AIOs appearing in position 4 on desktop in the US across 1,916 instances (0.03% of all AIO rankings). When looking at the same data, AIOs appearing in…

Google is testing a new type of featured result that mimics an AIO but instead features the exact content from a domain. I suspect this has been developed in favour of publishers, essentially being a FS with the AIO experience. h/t @rustybrick Details: brodieclark.com/notes/#jun-2025