Ryan Law

i soft-launched my course last week. 154 people are currently working through it 😱 it's $99. it contains everything i know about thought leadership content: ~ ideation frameworks ~ writing techniques ~ distribution tactics ~ examples and teardowns ryanlaw.podia.com/how-to-write-t…

Sip & Search is happening tomorrow! 💃💃💃 Panelist: @CrystalontheWeb , @MrLukeCarthy, @thinking_slow 🗓️ 𝗗𝗮𝘁𝗲: July 15 🕕 𝗧𝗶𝗺𝗲: 6–9 PM 📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Ziff Davis, London 🍲 𝗠𝗲𝗻𝘂: food and drinks (yes, there’s Ghanaian food) Our June edition highlight 👀

I SOLD MY SEO COURSE 🥹 After almost 3 years and $200k+ in total revenue, @ProgrammaticSEO has been acquired by @JoshuaCHardwick Josh is the former head of content @ahrefs and is the perfect person to continue building out the course (so give him a follow!) What do I do now?

Brilliant new SEO research: clearly showing how AI overviews are replacing featured snippets. Including additional insights on other SERP feature changes, such as sitelinks which increased by an enormous 906%. Read here by @thinking_slow via @ahrefs: ahrefs.com/blog/how-serp-…

Monitoring your AI visibility is hard work. You need to: ~ generate tons of relevant prompts and fan-out queries ~ set up (and pay for) thousands of API calls to all the major LLMs ~ make sure you're getting grounded responses back ~ save (and periodically update) all of those…

~ i've followed .@markwschaefer's iconoclastic writing since 2014 (one of my earliest blog posts was a riff on his legendary "content shock" theory) ~ when i became an agency CMO, @CarrieRosePR's Rise at Seven was my biggest inspiration. ~ for a long time, @emilykramer's MKT1…

Big news - someone done goofed and invited me to speak at @Ahrefs Evolve this October in San Diego. I'm going to be talking about transitioning from a bunch of smart humans doing smart things to using a bunch of dumb robots (managed by smart humans) to create a lot more smart…

Now THIS is how AI content detectors should be used. We've just added an "AI Content Level" column into the Top Pages report in Site Explorer. For virtually any website, you can immediately see whether AI was involved in the creation of top-performing website pages, landing…

Search is becoming AI-first — and so is @Ahrefs. We’ve added a brand new “AI citations” report front and center in our interface to reflect this shift. You’ll now see how often your website gets cited by ChatGPT, Google AIO, Perplexity, Gemini, and more... We’re also in the…

how are you changing your marketing KPIs because of AI? comment your experience here and i'll quote some of you in an article i'm writing :) for context, i'm hearing that many teams are redefining their performance goals because of AI Overviews/AI Mode trashing clicks/CTR, AI…

AI citations are now in @ahrefs Site Explorer. You can see the numbers and changes from our Brand Radar indexes on all plans, but to see the actual mentions and citations, you'll have to subscribe to Brand Radar.

ahrefs mcp + sonnet is a dangerous combination for seo optimized content creation

i'm seeing more examples of brands publishing awful, machine-first content, doubtless for better AI visibility seems to fall into two camps so far: - ultra-long markdown-formatted pages with two-hour read times (seriously) - ultra-short bullet point pages that are basically…

The past 12 months of GSC data for the Ahrefs Blog look like a crocodile. And I’m pretty sure you’re seeing the same crocodile in your own GSC. We’re calling it “The Great Decoupling.” Ryan Law (@thinking_slow) wrote a short post about it for @Ahrefs Blog (link in comments) — a…

woah, just published my 50th article for Ahrefs. grateful to work somewhere where i can lead a team and still keep my skin in the game 🥰