Patrick Stox
@patrickstox
Making noise about SEO for AI search. Product Advisor & technical SEO @ahrefs. /r/TechSEO moderator. Run a technical SEO slack
AI citations are now in @ahrefs Site Explorer. You can see the numbers and changes from our Brand Radar indexes on all plans, but to see the actual mentions and citations, you'll have to subscribe to Brand Radar.

You can vibe-code your own "AI visibility tracker" over a weekend. 🤷♂️ Just send prompts to an LLM via API and save the output in a spreadsheet. That’s it. ... I keep seeing new "AEO tools" popping up, some of them charging pretty steep monthly fees. But it’s hard to imagine…
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out by studying a total of 1.9 million AIO citation links in our database. Spoiler alert: SEO still matters. Higher rankings improve your chances of AIO citations
i had a hunch that AI Overviews were replacing Featured Snippets, so we analyzed 1,000,000 SERPs to find out. (the hunch seems correct!) we also looked at the growth (and decline) of 14 other major SERP features to see how they're evolving in the AI era. read the full study…
A sneak peek at the UI in the works for @ahrefs Brand Radar. Coming soon.

The concert was on the 16th. By the 17th, @ahrefs already had data rolling in. Most keyword research tools won't have data on this for another 1.5 months. Go ahead and check. Set a reminder to check again next month. If you want the freshest data, get Ahrefs.

Proof that ChatGPT Plus is secretly Google-powered - “hidden page” experiment 1. I coined a nonsense word. 2. I then put it on a page not linked anywhere. 3. Forced Google to index it via Search Console; left all other engines unaware. 4. Asked ChatGPT Plus to define the term →…
8.64% of AI Overviews appear outside position 1. The lowest we saw them was position 6. ahrefs.com/blog/ai-overvi…

tl;dr = I ran a few tests trying to rank content from AI mode. It did not rank. I'm not sure why. The content was better and more relevant than other ranking pages. Is there some full AI detection, no information gain in the articles, something else? ahrefs.com/blog/ai-mode-c…
Ahref users who liked my post on using Screaming Frog to automate basic site alerts… they’ve now done the heavy lifting for you.
You now have more control for alerts for @ahrefs Always-on Audits. Create any new issues you want, set whatever priority level you want for them, and choose whether you're alerted to any issue or not.
You now have more control for alerts for @ahrefs Always-on Audits. Create any new issues you want, set whatever priority level you want for them, and choose whether you're alerted to any issue or not.

When I started making music I couldn't afford to release vinyl and the generation before me used to call me an "internet rapper." Now every single one of them drops their music on Spotify. When beat-making software came out, hiphop heads looked down on those new producers for…
Fun fact. I experimented with AI mode content inserted into a test page. It started being cited and ranking better.
We all know that AI Overviews can hallucinate. Google tries to solve this with grounding. But what if the cited sources are also AI-generated? We ran a study on 500,000 pages and found that AI Overviews are more likely to cite AI-generated content than human-written content.
We all know that AI Overviews can hallucinate. Google tries to solve this with grounding. But what if the cited sources are also AI-generated? We ran a study on 500,000 pages and found that AI Overviews are more likely to cite AI-generated content than human-written content.
If you’re looking for a content king alternative, try @ahrefs Always on audit add-on. Sits on top of your subscription and costs just £16 mo per project and works really well.
Counterpoint. I've been using AI assisted writing the last couple months. I've published more in that time than I do in a typical year. My articles are getting more views and social shares than they normally do as well. If anyone has noticed, no one has said anything.
Why I can't use AI to write or assist with writing my content...
This is very surprising. An SEO data study from @ahrefs found almost ZERO correlation between AI-generated and organic visibility + other insights:
Brand Radar (by @Ahrefs) is the ONLY tool that lets you study "AI visibility" across multiple brands and verticals. Instantly. And we’ve just added two new LLMs: Gemini and Copilot. ... There are dozens of "AI visibility" tools out there. But most of them work like rank…