Leela Srinivasan

Yeah that's me, awkwardly standing on my tippy toes next to the incredible @LisaLeslie to make sure I made it into the frame 😬. My head is 🤯 after spending so much time with veritable sporting legends for #ParityWeek 🎾🏀⛳️🏁🏆

"After landmark World Cup, more sponsors keen on women's sport in 2024." @vallman123 is spot on - finding authentic matches with women athletes is the secret sauce that brands need to be tapping into in 2024. reuters.com/sports/sport-a…

As Parity CEO @leelasrin said, “Women's sports is on the rise; we need to bring the athletes with us.” It’s past time to invest in women athletes. ➡️ Download the full report from @paritynow_ here: paritynow.co/24q4-athlete-s…

In case you need a distraction this week... it was a pleasure joining @BrandInnovators for their Brand Innovators Marketing Leadership during Advertising Week hosted by AWS in New York. #BISummit ICYMI, you can watch on demand here: bit.ly/40oj5Su

OK that game was insane 😳 #WNBA #WNBAFinals

Check out this website @tomaldertweets made to document the behind-the-scenes process of rebranding Strategy Breakdowns tomalder.notion.site/Strategy-Break…

Thank you @EntryLevelRebel for highlighting our research findings! The best time for brands to partner with women athletes is yesterday - but today's pretty good too. cc @paritynow_ @SurveyMonkey

Parity just released what could be the largest study of women’s sports fandom ever. In partnership with @SurveyMonkey, @paritynow_ polled 14K+ global consumers to find out who’s watching women’s sports, why, and what they think of women athletes. Here's what they found.🧵(1/9)

A new survey by Parity and @SurveyMonkey shows growing fan interest in women's sports 📈 Despite this, a majority feel brands aren’t investing enough in women’s sports compared to men’s. Read more from @RachelAxon sportsbusinessjournal.com/Articles/2024/…

Back atcha @LTWPhilly! We have much to discuss, and even more to do 💪🏽

Meet @paritynow_ 's first 1,000 pro women athletes! Talented... inspiring... engaging... and a surprising number of dog owners and protein shake enthusiasts! impact.paritynow.co/meet-the-1000-…

Excited to share that @paritynow_ is now an official development partner of new @USLSuperLeague club @TampaBaySunFC! Looking forward to supporting the club & its players in their first season 💪🏽 businesswire.com/news/home/2024…

That was the best half of defensive basketball I’ve seen @GoHeels play this season. It’s almost like we’re fired up or something 😂 #DukevsUNC

My favorite player

"The research also finds consumers are more likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sport (17%)." Just sayin'... marketingweek.com/womens-sport-s… #SportsBiz #WomenSports

New Hockey League Latest to Capture Women’s Sports Boom - frontofficesports.com/new-hockey-lea… via @FOS

M O O D ‼️ @dejakelly25 🤝🏽 @ariidavis_

It's been quite a year! Check out Parity’s 2023 in Review linkedin.com/pulse/paritys-… via @LinkedIn

CMOs & brand marketing leaders: I implore you not to make the same mistake I did when I sat in your seat. sportsbusinessjournal.com/Articles/2023/… Via @SBJ

Thanks for having me on the pod, Brian and @SBRadio team! 🙌🏽