Caroline Fitzgerald
@goalscaroline
Women's Sports Consultant. Founder of @goals_sports_. Host of🎙️The Business Case For Women’s Sports, presented by @Ally. ✍️@togethxr, Forbes, Parity & @SBJ
Thank you @chrissymacCNN for having me on CNN today to make the business case for women’s sports. The 2023 Women’s World Cup is indisputably proving that it’s good business to invest in women’s sports - and there's more data than ever to back that up. 🔗cnn.com/videos/busines…
Lots of men credit becoming a “girl dad” as the thing that opened their eyes to women’s sports. And don’t get me wrong: it’s great when that happens, but I always wonder👇 How is having a daughter different from having a sister, mom, wife, or female friend?
“you look tired” yes, because my feed is filled with men who hate women acting like they’re women’s sports experts
Been saying it 🗣️
Investing in women’s sports is a no-brainer ⬇️
That part.👇
NWSL average viewership per game: 189,000 MLS average viewership per game: 120,000 The current NWSL media rights deal: $60 million per year The current MLS broadcast deal: $250 million per year The math is not mathin’ 🧐
"A must-listen episode." -me @togethxr 🫶
Want to hear the story behind @togethxr’s iconic “Everyone Watches Women’s Sports” shirt?👀 In episode 158 of🎙️The Business Case For Women’s Sports, presented by @Ally, @goalscaroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at @togethxr. #allygoals
“Nobody wants the WNBA to succeed more than me” is a weird way to start a tweet that calls WNBA players delusional
Nobody wants the WNBA to succeed more than me but wearing “pay us what you owe us” t-shirts in the middle of CBA negotiations when the league operated at a $40 million loss last year and has never been profitable is peak delusion
Two brand new beauty deals in women's sports are debuting this coming weekend👇 🥎 @Sephora as the presenting partner of @theAUSLofficial Championship in from July 26-28. 🏈 Fazit as a partner of @WFAfootball around the 2025 WFA National Championship from July 25-26.
PSA for my Chicago friends: there's a new play in town. 🎾👀 "Billie Jean" is coming to @chicagoshakes to tell the story of how @BillieJeanKing brought gender equality to tennis -- and celebrates the impact that she's had on the world. 🎟️Full details: chicagoshakes.com/productions/25…
I'm not sure there's ever been an investment like this in women's sports. @WFAfootball has partnered with @edXOnline to provide all of its athletes & coaches free high-quality online learning opportunities. The value of the services provided is $1.4M. wfaprofootball.com/womens-footbal…
Grateful to Laura Andriani from @TwoCircles for coming BACK on the podcast to drop some of the most compelling data points that I've heard this year about the growth of women's sports. More inside 👇
In episode 156 of🎙️The Business Case For Women’s Sports, presented by @Ally, @goalscaroline sits down with Laura Andriani, the SVP of Consulting at @TwoCircles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review. #allygoals
The first $500 million team in women's sports has arrived.
NEW @WNBA Team Valuations: The Golden State @valkyries are the first $500 million women's team in pro sports, and every WNBA team value is up more than 100% over the past 12 months. The WNBA teams are collectively worth $3.5 billion. The latest from @kbadenhausen ⤵️
AUSL Opening Weekend put up some incredible numbers on social media: 📲 41,130,524 impressions 🤝 2,156,982 engagements 📈 151,220 new followers 📽️ 13,271,839 video views Beyond social, every @theAUSLofficial opening game was played in sold-out stadiums.🏟️🥎
ICYMI: @theAUSLofficial's opening series went pretty well 📈 #AUSL
As the WNBA & @TheWNBPA are currently negotiating a new CBA, it was an honor to have Terri Carmichael Jackson - the Executive Director of the WNBPA - come on the show. Terri shares (what she can) about the goals of a new CBA, and why "it's business" is the PA's current mantra.
“Women’s sports is business, and we need to invest in it.” – Terri Carmichael Jackson🏀 In episode 153 of🎙️The Business Case For Women’s Sports, presented by @Ally, @goalscaroline sits down with Terri Carmichael Jackson, the Executive Director of @TheWNBPA. #allygoals