Sports Business Journal
@SBJ
At the epicenter of the sports industry.
NJ Transit is prepping to move 20,000 people an hour for the 2026 FIFA World Cup, doubling its current capacity. A new $100M plan adds a bus network, a temporary terminal, and new strategies to stagger crowds at MetLife. Via @northjersey
The Packers posted a $83.7M operating profit on total revenue of $719.1M in the fiscal year that included the '24 season. This number was up sharply from a $60.1M profit in on $654.1M in revenue the year before. ow.ly/IOjQ50WumOU

The Commanders unveiled a renovated locker room at their OrthoVirginia Training Center in Ashburn, Va. 🏈 Renovations include a new sound system, a larger sauna and steam room, private showers and a connected sitting area with sofa chairs.
PBR and The CW inked a two-year deal that will bring bull riding to the network. The first broadcast will be Aug. 9 at 6:30pm, with 10 additional weekends, ending with the championship in Las Vegas Oct. 25-26. More from @molliecahillane 🔻 ow.ly/g5Gf50Wuj9v

Lionel Messi has yet to play in an All-Star game since he joined MLS. That streak will continue. Inter Miami informed the league earlier that Messi will not travel to Austin for tonight's game, which could result in a suspension for Miami's next match. ow.ly/KQ9H50Wukbh

Hearing MLS owners did not vote today on a shift to the European calendar. Should get some more context at the Commissioner’s pre-game press conference at 630 CT.
New at @SBJ: MLS owners are set to meet in Austin, but there’s no huge sense of urgency to vote this week on the proposed shift to the global soccer calendar. Still, many view the move as a “when, not if” development. sportsbusinessjournal.com/Articles/2025/…
Four UFL teams will be relocated for 2026, knocking out the entire USFL conference 🏈 New markets include Florida, Boise, Columbus, and Kentucky, replacing Birmingham, Michigan, Houston, and Memphis. Via @PFNewsroom — ow.ly/zrog50WubcV

Commanders LB @bwagz has emerged as one of three recent partners investing in the Seattle Storm. Wagner, who spent a decade with the Seahawks, said he felt inspired by Kobe Bryant and his push to spotlight the womens' game. MORE from @tomfriendwriter 🔻 ow.ly/ISzm50WufCK

MLS says sponsorship revenue for the league and the properties is up by a double-digit percentage year over year 📈 The lift comes as MLS & other soccer properties seek to sell brands on the potential impact that next summer’s FIFA World Cup will have on the popularity of soccer…

The Fever are paying homage to Netflix’s final season of "Stranger Things" with limited edition jerseys 🏀 For Thursday’s game against the Aces, the team will wear red-and-black uniforms inspired by Hawkins’ alternative dimension, the Upside Down. ow.ly/g3AS50WtW9h

The USOPC quietly changed its eligibility rules on Monday to bar transgender women from competing in Olympic women’s sports. According to the @nytimes, the policy does not include details of how the ban will work, nor does it include the word transgender.
ACC Commish Jim Phillips tells @SBJ he's in favor of a 5+11 CFP format, but staying at 12 is possible. "I hope we can get there, but if we don’t, I’m fine with where we’re at right now, and we can just watch this for a few years, and then reconvene.” sportsbusinessjournal.com/Articles/2025/…
The Rose Bowl is set to tab Elevate as its exclusive premium sales partner through a multi-year agreement, sources tell @SBJ. The stadium is currently undergoing an $80 million renovation that includes new premium seating ahead of the 2028 Olympics.
New at @SBJ: MLS owners are set to meet in Austin, but there’s no huge sense of urgency to vote this week on the proposed shift to the global soccer calendar. Still, many view the move as a “when, not if” development. sportsbusinessjournal.com/Articles/2025/…
Scottie Scheffler’s four-stroke win at the Open Championship delivered NBC Sports some big audience gains, including the best final round since 2022. 📓: ow.ly/lL9Z50WtCo9

Ex-OVG CEO Tim Leiweke was arraigned by the DOJ Monday on a single felony charge of restraining trade. Leiweke pleaded not guilty, posted $1M bail and was released. The discovery process will be next. More from @bretjust1t 🔻 ow.ly/QoR350WtBUN

Bengals owner Mike Brown is confident a new stadium lease with Hamilton County will get done by the July 31 deadline. The team has no plans to move or build a new stadium, with major renovations to Paycor Stadium expected instead. Via @BusinessCourier
"I appear to be in a coffin right here..." 😅 Don't worry, @lemirejoe is just fine — he's testing out a dry cold plunge machine at the NBA's Tech Expo. Come along as Joe demos some of the latest tech aimed at supporting NBA players and coaches. 📹: ow.ly/VhWF50WtutR

Some early Cooper Flagg effect? The @NBASummerLeague saw a 27% viewership uptick this year, averaging 254,000 viewers across ESPN channels. @Hornets-@SacramentoKings title game on Sunday drew 420,000 viewers, up 3% from Grizzlies-Heat last year (406,000)
Make no mistake - WNBA All-Star weekend has cemented itself as 𝙩𝙝𝙚 𝙥𝙡𝙖𝙘𝙚 to be for business executives. Here's what else @rachelaxon took away from her week in Indy 🔻 ow.ly/qCOP50WtpMQ
