GOALS // Women’s #SportsBiz
@goals_sports_
Women’s sports is✨BIG✨business.💰 Listen to our podcast:🎙️The Business Case For Women’s Sports, presented by @ally 🏆 Founded in 2020 by @goalscaroline
Put women's sports on TV, more people watch. More people watch, more brands invest. More brands invest, leagues make more money. Leagues make more money, players get paid more. There you go - the business plan for women's sports in less than 280 characters.
I would certainly not describe the ratings of the 2nd most viewed WNBA All-Star Game of *all-time* (with 2.2 million viewers) as a “big problem.”
No Caitlin Clark, big problems 😬 The 2025 WNBA All-Star game took a big dip in viewership, 1.2 million less to be exact, as compared to the previous year when Caitlin Clark was involved. Are you surprised? #WNBAAllStar2025
ESPN, ABC & @DisneyPlus scored historic viewership for the '25 #WNBAAllStar Weekend 👏 Skills Challenge & 3-Point Contest 🏀 1.3M avg. viewers WNBA All-Star Game 🏀 2.2M avg. viewers
The WNBPA officially has a version of the “Pay Us What You Owe Us” shirt available for purchase. It says “Pay Them What You Owe Them.” (📸: TheWNBPA on IG)
Breaking: The WNBA announced it will expand to 18 teams with new teams in Cleveland, Detroit and Philadelphia. The Cleveland team will begin play in 2028, followed by Detroit in 2029 and Philadelphia in 2030.
Welcome (back) to the Land, @wnba! The Women's National Basketball Association announced today that Cleveland, Ohio, will be home to the league's 16th franchise. The Cleveland team, set to begin play in the 2028 season, will be owned and operated by @RockEntGroup.
Every team, everywhere. Everyone Watches Women’s Sports ™️
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