Gianluca Fiorelli

#Google AI Mode isn’t just a test—it’s the future of #Search. Here’s why it matters for SEO & biz. 👇 iloveseo.net/why-ai-mode-wi…

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @awebranking & @gfiorelli1 #seo bit.ly/3GRUrlB

Oh! I love this!

Our latest shopping features are here to help you explore your style and get the best price 👗 - Our try on experience launches today in the U.S., which means you can try on your “new semester, new me” outfits before you buy. - Use our updated price alerts, which let you set…

llms.txt is incredibly useful for AI agents but that doesn’t mean G Search needs it. Unlike robots.txt, llms.txt isn’t designed to guide crawling or indexing. Its purpose is to provide context for AI agents. Google is using llms-full.txt to help Gemini understand how ADK work 👇

(Maybe) unpopular opinion: knowing prompts is not useful at all. It’s translating to AI Search the old logic of keyword research. Topic/subtopic visibility, Gemini/ChatGPT query fan-out, semantic website and competitors analyses, hallucinated broken links: these matter.

About 80 slides from the Google Search Central Deep Dive event - all about indexing seroundtable.com/google-search-… via @jasonmun hat tip @gaganghotra_

If you, like me, esteem @jes_scholz for both her knowledge and wittiness, then you cannot miss the new episode of The #Search Session by Advanced Web Ranking: advancedwebranking.com/blog/building-…

🚨 Let's go Through The latest in SEO & AI Search News of the Week from Today's #SEOFOMO [Sent to +38.1K Subscribers] 👇 * ​Google Introduces the Google Trends API (alpha): a new way to access Search Trends data * Google launches "Try On" in the US: Try on styles with AI, jump…

Hey, @grok , who was the most famous person to visit my profile? It doesn't need to be a mutual, don't tag them, just say who it was.

#Google Web Guide (yes, I am testing it a lot today). A good definition for it could be this: The SERP is the pillar… our URLs are the cluster contents. Think in topics, topical authority and cluster as there wasn’t a tomorrow.

#Google Web Guide… do you know what is the biggest news of this experiment? Not really how it works (which is, I think, a good balance of AI in Search and classic search), but that for once Google presents something its competitors don’t have.

🚨 UPDATE [Jul 25]: ChatGPT still provides an answer based on a Google SERP snippet rather than a Bing now, even if the page is now indexed in Bing! 👇 The page is now indexed by Bing but ChatGPT says it still doesn’t have access to the page content and its answer content is now…

👀 Meet Chunk Norris a chunking tool by @dejanseo 👇 using the zChunk algorithm. Try it out: chunk.dejan.ai The zChunk system prompt is: - For big splits, please use `{BIG_SPLIT_TOKEN}` as the "big split token" separator. - For small splits, please use…

Totally ⬇️

This is the next step of AI in Google Search: blog.google/products/searc… The slow transmutation of AI Mode into Google Search has started. #Google #SEO

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“The goal isn’t just to inform readers anymore. It’s to feed machines — clearly, consistently & at scale. Brands embracing synthetic authorship will build the most durable foundations in the new search ecosystem.” — @jonoalderson 🚀🤖 Read more 👉 buff.ly/kLN4lOu

New keyword research opportunity just dropped in Gemini Pro with 'Suggestions'. A similar version appeared in AI Mode within labs recently 👀

🇪🇺The EU AI Office has published its Guidelines for providers of general-purpose AI models after months of working with experts, professionals & stakeholders. The new obligations take effect on 2 August 2025. We’ll review them closely to understand their impact on journalism,…

📰 “Never let SEO get in the way of journalism. Journalism comes first.” In this episode of #TheSearchSession, Barry Adams joins @gfiorelli1 and warns against click-chasing tactics and reminds publishers what truly matters: unique, high-quality content. Watch now 👇