Lily Ray 😏
@lilyraynyc
SEO by day | DJ by night
It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years. Thanks for having me, Martin and @googlewmc! Hope you enjoy the video 😍
🤔 Is more content better for SEO? 🤔 @g33konaut and @lilyraynyc dive 🤿 into: 📄 new content vs updating existing content 📄 grouping & content consolidation 📄 auto-generated content and much more... on 👻 SEO Mythbusting 👻 today! 📺 Watch here → youtu.be/gKoriHae71w
Great point
It's also very hard to compare a prompt with a search.
Well then!
Log file analysis shows that OpenAI crawls my LLMs.txt file on a few sites. It's pinging our servers every 15 minutes looking for freshness.
Wonder what these 3 sites were up to? I will certainly be digging in. I spent a little time looking so far and it feels like they might have been ramping up content that could be seen as auto-generated/low-quality. Stay tuned...
My teammate Mary saw this yesterday around 3PM EST, when the news of Ozzy's death had already been circulating for a while Almost like AI Overviews shouldn't appear for breaking news.
It sucks going around the internet being suspicious about what’s AI or not.
What happens when AI Overviews wrongly state that you are dead and you try, repeatedly, to dispute it with Google? Turns out, not much. H/t @myriamjessier davebarry.substack.com/p/death-by-ai
Very helpful
SEO Tip: it's important to understand the source of your data from Google Search, along with the limitations. When a user selects a search bar tab to submit their query, the data will appear within various different Google-related reports dependent on which segment is used. For…
Interesting: new data shows a 1% CTR on AI Overviews It was only a matter of time before new data & studies started to contradict Google's messaging around the impact of AIOs on traffic. h/t @pedrodias pewresearch.org/short-reads/20…
How long will it take the "Off Page SEO Executives" on LinkedIn to become "GEO Experts"?
<3
🧐 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyraynyc 🎧 notebooklm.google.com/notebook/2414e… Don't have time to read Lily's @sengineland article? Listen to the audio overview. #AISearch
Awww, AI Overviews knows one of my old bands (that’s my former name) 🥹🥁
AI Overviews are funny. I was looking for the source(s) of specific things I know I've said over the years (you know, some call it *using a search engine*) AI Overviews then go on to summarize what I have said (which aligns with what I think I said)... but without any sources.…
What % comes from LLM trackers?
Whoa, ChatGPT users now send more than 2.5 billion prompts each day globally. Google had around 13.7 billion searches per day in March. ChatGPT is catching up fast 🤯
❤️🙏🏽
Please read this! @lilyraynyc could not be more right about... EVERYTHING in this article. searchengineland.com/ai-search-boom…
Wow, Gemini just told me transparently that it can't do a good job with the task I asked it to do, and gave reasons why. ChatGPT has almost never done that 😅
Excited to see that my @brightonseo keynote from earlier this year is now live on YouTube! It's an hour-long deep dive into the history of SEO and where the industry is going now. Enjoy! youtube.com/watch?v=nw-dll…