Dave Rohrer
@daver
Its 106 miles to Chicago we got a full tank of gas half a pack of cigarettes its dark & we're wearing sunglasses. Also @bizofdigital @brewerytourguy @ns_metrics
LLMS.txt ≠ robots.txt It’s like a treasure map to your best, AI-ready content. Digging without a good map is like dropping 100 guesstimated caissons and hoping one hits Templar gold. AI doesn’t have the budget for a centuries-long dig. Anyway, check out my latest article :)
LLMS.txt isn’t robots.txt: It’s a treasure map for AI via @cshel searchengineland.com/llms-txt-isnt-…
Thanks @newzdash @Similarweb and @JShehata for hosting and putting on the News SEO event tonight

Um @pll you can turn off the instagram ads now. Game 2 is starting in 15 min :)

Huge advertising fail by Arbys & NASCAR. I'll explain ... Putting this on the entry to the turn of the Chicago race, it looks like the cars are turning away from Arby's. If they had put it on the turn exit, it would look like all the cars were heading to Arby's. Details matter
This looks like our highways on any given day here in Chicago.
Why do I have to login literally every single time... and sometimes multiple times into your site @united - I get having a session time out but why do I get logged out too? #extrastepsfornoreason
Care to explore Website Migrations? Head up to Salon C where @KevinDoory and @daver are doing the session with moderator @armondhammer! #Pubcon
Anyone else have super "helpful" friends when it comes to catching eachother at conferences? Not giving names, but giving the address helps when the name of rhe place is dumb and generic lol
"It depends" @OnlineInference had to say once during #smx community session

Last week it was AI mode not sending a referrer, so you can't track it in analytics. Google says it's a bug. I guess we'll see if they fix it. I looked at other generative engines to see who else isn't sending the data to your analytics. It's not great. ahrefs.com/blog/generativ…
If AI replaces junior engineers and entry level jobs, where are the senior engineers going to come from?
Ladies and gentleman, I present to you @mattlindner’s called shot.
Annual trip to STL for #mdmc means rime to blast some @GravityKillsSTL (not only time i blast em, just the only time i post it!)

Looney Tunes’ guide to dictate all interactions between Wile E. Coyote & Road Runner. Developed by Chuck Jones and his team.
I asked Google if there will be a console showing data from Gemini usage / search behavior to help inform about their impact and overlap with traditional search, especially with the integration of AI mode: it’s not planned yet because of implications regarding privacy among other…
Google Discover coming to desktop, Google announced at Search Central Live in Madrid today - we even saw Google testing it two years ago and as recently as last week seroundtable.com/google-discove… via @ClaraSoteras @gfiorelli1 @talksaboutseo
If you're a web designer who: a) Doesn't set up a Google Search Console for your clients or b) Does set one up but doesn't give them ownership, there's a special place in my bad books for you...