Nikki Pilkington - non-wanky SEO
@NikkiPilkington
Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do. Ghostwriting for names you probably know.
Yes, it’s a bit sweary on occasion. But it’s also packed full of fortnightly advice to help and your website SEO. I talk about what’s going on in the SEO world, things you need to know as a small business website owner, loads of hint and tips to help your SEO, and the…

If you were born after the 90s then I really pity you. I won't say it was better or more fun, because that's just my nostalgia talking. It was, however, hugely less intrusive and exhausting. You weren't connected 24/7. You had time to yourself. Less digital stress. Less anxiety.
Cramming every possible keyword into your meta description and alt tags until they read like a shopping list isn't optimisation - it's desperation.
2019 research at MIT has shown that only half of perceived friendships are mutual - only half the people you consider friends think of you as a friend, and vice versa.
Hey @grok who was the most famous person to block my profile? doesn’t need to be a mutual, don’t tag them, just say who it was
Hey @grok who was the most famous person to visit my profile? Doesn’t need to be a mutual, don’t tag them, just say who it was.
When the client says: Can't you just copy my competitor's meta tags and front page?

The weird thing about AIOs to me is that they change so frequently. I just ran a query that showed different results than it did three hours ago. This makes absolutely no sense. How can you trust a system that is so inconsistent?
Dear @BBCRadio4 - next time you get someone to comment on a heavy metal god dying, please find someone who a) doesn't sneer at the aforementioned god, and b) gets his age right. It's not fucking difficult. @Bannmatt
People peddling GEO
What makes you roll your eyes everytime you hear it
If you hired a freelancer specifically to avoid managing another employee then spend all day micromanaging them, you might want to look up 'freelancer' in the dictionary.
Your contact page says 'Get in Touch' as the H1? Awesome... Next you'll tell me your about page is called 'About Us'.
"Today I'm going to talk about..." "In this blog post I'll tell you..." "This blog post is about..."
Isn't this just "being human"? 😂
The most common mental health symptom I see in my patients is behavioral frozenness. You want to do something that you clearly have the capacity to do, and instead you stare at pointless screen content you're incapable of shutting off, or otherwise waste time, indefinitely.
I haven't found a single peer-reviewed paper covering AI-powered productivity increase that also takes into consideration the additional work required to review, correct, and oversee AI outputs. The "increased productivity" and "socially beneficial" claims have been at the core…
Can I say "I told you SEO" yet?
Google said you just need SEO to show up in Google AI Overviews seroundtable.com/google-ai-over…
You might see this doing the rounds over the next few days. This is your friendly reminder that "indexing" signals do not equal "ranking" signals.

Where are the podcasts that talk about marketing and promotion in plain English for business owners? I'm looking for places that might let me come and speak about SEO.
If you think updating your Google Business Profile is all you need for local SEO, you might as well think wearing trainers makes you an athlete.