Sarah 🦕
@SarahLevinger
I help DTC brands cut their paid advertising costs by up to 40% with psychology-based creative. 🧠 Building @tetherinsights 🔥
The Top 7 Identities You Should Be Targeting in Your Ads: Unlock the 7 psychological identities that make your ads feel instantly relevant. These 7 identities control whether your ad gets scrolled past or saved, clicked, and shared. x.com/i/broadcasts/1…
Don't fall in love with your brand so much that you stop listening to the customers who are helping you build it.
👀 This is for @SimoneGiertz, because you’re amazing and I wish I had your engineering mind 🤩🧠
I forgot to browse twitter this week, we’re mad at influencers now?
Yeah can we all collectively agree to move these to August at least?? I’m always heads down in September 😖
Why is every single e-commerce event this year in September?!?! There are at least 4 great ones happening in Sept 😂
I’ve been in marketing for 17 years and I’m just now finding out that Michelin Stars (the holy grail rating system of fine dining) were invented by a freaking TIRE company. 🤯 Not a food critic. Not a chef. Not a culinary board. A 𝘵𝘪𝘳𝘦 brand who just wanted you to drive…
Today someone said to me: "building a DTC brand feels a lot like rock climbing in the dark." I feel seen. 🫠
What you're focused on building: x Cost caps x ABO vs. CBO x Dynamic campaigns x Attribution hacks You should be focused on building: ✓ Attainability ✓ Trust ✓ Emotion ✓ Identity ✓ Ease ✓ Clarity ✓ Confidence ✓ Relevance ✓ Value ✓ Credibility ✓ Truth
I'm worried you're all way too focused on your bid strategies, campaign set-ups and creative testing frameworks that you've completely lost focus on what it is you actually are communicating overall to people online.
Most people optimize for volume, but I like optimize for truth. It sometimes scales slower… but it compounds harder.
➡️ High CTR, low CVR? 🔥 Iterate your landing page. ➡️ High CPA, low CVR? 🔥 Iterate your image. ➡️ High CPA, low CTR? 🔥 Iterate your text. ➡️ High Hook, low Hold rate? 🔥 Iterate the last 50% of your video. ➡️ Low Hook, high Hold rate? 🔥 Iterate your hook.
Last year I consulted with a brand whose leadership team kept trying to push one “key insight.” It was in their product page. It was in their pitch deck. It was in 17 different ad variants. But it never converted. Finally, one of their creative strategists pulled me aside and…
2026 prediction: Only the brands with TV shows will grow. 😅 Someone just used Google’s Veo 3 to craft a viral video for his dental practice and jumped from less than 5,000 average views to 1 million views overnight. What do we think, DTC Twitter? Is this is the future of…
Don't ever tell me humans aren't affected by their environment, I organized my Slack channels this morning and I immediately became 37% more emotionally stable and 22% more employable.
Don’t know who needs this, but 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆-𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗳𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝗛𝗶𝗻𝗱𝘀𝗶𝗴𝗵𝘁 𝗕𝗶𝗮𝘀 𝗮𝗻𝗱 𝗕𝗼𝘂𝗻𝗱𝗲𝗱 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 (copy and paste this one): ⸻ Instruction: I want to…