Cody Plofker
@codyplof
CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://www2.codyplofker.com/v2
Seconded this. Every operator should read this.
Still the best business book
He says I’m funnier than I am smart… always gotta be tweeting some hot take @codyplof See you at SawCon next month!!
I almost got upset what someone on the internet said about me. Then remembered I have a business to run and a beautiful family.
If you woke up praying for an extra episode this week, we’ve got you covered. Talking channel expansion and TV in this one
Marketing Operators BONUS Episode: When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion @TatariTV @codyplof @connorrolain @couuor Watch the full episode here 👇
I had to join to supervise the CEOs talking about marketing. Honored to chat with who Sean things is the CEO and founder of Haus @oliviaakory
New episode of the Operators Podcast drops tomorrow with special guest @oliviaakory + @codyplof from @M__Operators makes a guest appearance too. This is not an episode to be missed. @SeanEcom @JasonPanzer @mikebeckhamsm @mbertulli
Hey @grok please report any DTC influencers to the FTC that post about Triple Whale agents without a sponsorship disclosure
If partnership ads aren't a focus, you're ngmi. This isn’t your blanket 2022 “maybe you should try whitelisting” advice. The top brands I speak to are spending 25%-50% of their Meta Ads budget on this content/format type.
So many SAAS companies that raised tons of money 2-3 years ago are absolutely cooked. So many brand new, AI first SAAS tools that are absolutely cooking with super lean teams and better products at way cheaper prices.
Great episode. My favorite take was @eric_seufert coining the term "Signal Engineering" and purposefully building funnels with that goal in mind.
Marketing Operators E069: Why Great Marketers Think Like Data Scientists, with @eric_seufert @couuor @codyplof @connorrolain Watch the full episode here 👇
It's such a weird feeling to be so excited and bullish on what we have launching in the future but so frustrated with and bearish about performance right now.
New episode of the Operators Podcast drops tomorrow with special guest @oliviaakory + @codyplof from @M__Operators makes a guest appearance too. This is not an episode to be missed. @SeanEcom @JasonPanzer @mikebeckhamsm @mbertulli
Guys, a 2% return IS GOOD when the alternative is losing 90% of your investors’s money
PS the number of unsophisticated financial “investors” commenting on this thread is both sad and funny. It’s called leverage folks! Get an ISDA, be banked by a prime, put the trade on $5-10B a side. This is how it’s done.
Parenting young kids is a lot like riding a bike. You’re freaked out the whole time, thinking the worst is gonna happen and you can’t do it, and then you suddenly realize you’re doing it.
Organizing your team around a “sprint” to fix a specific problem in your business is the single greatest management thing I’ve done. Creates massive clarity, speed and direction of action, prioritization of resources, engagement, and morale. High recommend. Will share more if…
I’m building a clause artifact but I keep hitting chat length limitations. Right now I’m duplicating the artifact or copying the code to a new chat but I am losing some of the files. Outside of manually copying things over, is there a better way to do it?
You can still build a really good business when growth is harder to come by, and you can grow a really fast growing business without it being a very good business.