bradley
@bradleyziffer
tinkering @antimetal 𖡼 prev: @daylightco + more
complexity first, simplicity second people say “keep it simple,” but most approach it backwards. they start from simple, then add on complexity without seeing the whole. that’s how you end up with frankenstein products: clean-looking components awkwardly stitched together, held…
🆕 Releasing our entire Design Engineering track! ft: - @JohnPhamous, SFCompute - @vykthur, Microsoft/Autogen - @steveruizok, tldraw - @Vjeux, Excalidraw - @MaximillianNYC, Yutori - @SQuoraishee, NYT Games -@cwattrus, Flatfile LLMs today are 100x better than they were…
not only would I hire them, I actively invest behind the scenes in how people communicate and show the work they do at vercel. It's basically the complete opposite of apple's secrecy culture, i want people to know who built what and feel pride over their work.
109 of 144 of flagpost.org goes to one of the greatest talents & designers to ever work out of our studio @bradleyziffer, who has had a long career working on a lot of beloved products and inspires us all to step up and do better each day. We are lucky you are our…
i’m amazed by what you can create when you focus on taking things that are currently way too complex or technical and making them 1) simple and 2) beautiful that’t it. that’s the formula.
the new design process is no set process. @jenny_wen completely nails it. 🗒️jennywen.ca/notes/dont-tru…
I talked to legend @hipcityreg about decades, persona play, design as a realization of values, relationships + more Announcing EP 1 of ETTO TALKS, a new video series exploring style as a technology for the self — intimate conversations with great creatives, stylists, & makers.
Ever wanted to know how a screen works in excruciating detail? Well, you're in luck. First chapter of Making Software goes out to the email list on Sunday.
here we go again... new site is out, more details below. ↳ basement.studio
It’s humbling to realise that there are just a handful of exceptional people breaking new ground, and the rest of us are simply catching up with derivative work—myself included.
here's how we designed "Find," the new universal search in the @vercel dashboard
humans shouldn't be stuck monitoring and observing code
Our core belief at Antimetal is that solving infrastructure complexity is the final frontier of software development. I wrote about why this matters and the path to automated, intent-based infrastructure. antimetal.com/future-of-infr…