Guillermo Rauch
@rauchg
@vercel CEO
BotID is one of my favorite new @vercel products. Invisible, zero-branding CAPTCHA that works with any framework. Alternatives waste your users’ time, decimate your conversion, or advertise other companies. I recently ran into this gem 💀:
Vercel BotID is now available for every web app. This extends BotID's invisible bot protection, already available for Next.js, to all JavaScript frameworks including SvelteKit, Nuxt, and more. vercel.com/changelog/boti…
Sat down with @rauchg on @hdinhdpod to talk early curiosity, breaking things to build better ones, and how that led to @vercel, now powering sites like Nike and OpenAI with 30B+ weekly requests. Thanks for coming on, Guillermo. Link to the full episode in the comments.
It's been fun collaborating with @superwhisperapp, a blazing fast AI speech-to-text app, with support for local and cloud models. By putting @vercel CDN in front of their model API, they're seeing up to 350ms gains in some geos 🤯 To be clear, this is 350ms+ faster by *just*…

When @x drops a standalone Chat / DMs app, it’s gonna shake up things. These days I do most of my vercel/v0 user research, investment, hiring, biz dev, what-have-you, over X DMs. Further, all the mainstream chat UX are stagnant or worse: - LinkedIn is barely usable performance…
Noticed a really neat @grok design engineering detail: autofocus the input whenever you press a key. Time-saving and reduces the user input error rate. Great @nextjs app router app overall, fast & reliable.
One of the trajectory changing decisions of Amazon was @jeffbezos push that communication needed to happen via APIs rather than meetings. Vibe coding is the next weapon in the battle against organizational atrophy and bureaucracy. A @v0 is worth a *million* meetings.
The true unlock is connecting the real builders, engineers, and designers of your products, directly with your audience. Authentic, no loss of technical fidelity, customer-centric. Feedback flows faster, fixes go out faster, trust builds. x.com/rauchg/status/…
not only would I hire them, I actively invest behind the scenes in how people communicate and show the work they do at vercel. It's basically the complete opposite of apple's secrecy culture, i want people to know who built what and feel pride over their work.
Your customers should write your marketing copy, not a bunch of 'creatives' in a room

Today is Demo Day for @vercel’s AI Accelerator. Truly, truly blown away by the pitches. 40 startups accepted, out of 900 high quality applications. We have over 300+ investors and leaders joining us. vercel.com/ai-accelerator
vibecoding ⇔ engineering is a spectrum. Engineering is for a few, but vibecoding is for everyone: founders, designers, PMs, artists, students… according to the most recent artificialanalysis.ai survey, @v0 is the top tool in this category 🥰

MCP won’t be big and professional. It’s only used by hobbyists
I think it’s more that developers love to tinker and customize their experience, as they’re the only adopters of mcp so far.
The success of MCP is the first proof point that the world favors open and decentralized AI
Barrels and ammunition → barrels and tokens The classic @rabois startup wisdom is that at software companies you need two kinds of people: ▪️ barrels: rare, high-leverage individuals in a company who can take an idea from start to finish ▪️ ammunition: talented specialists…
▲ ~/ 𝚗𝚎𝚡𝚝 𝚋𝚞𝚒𝚕𝚍 --𝚝𝚞𝚛𝚋𝚘𝚙𝚊𝚌𝚔 6 minutes → 70 seconds (𝟻.𝟷𝟺𝚡!) for cold vercel-on-vercel prod builds next up: faster (incremental caching)
Next.js 15.4 • Turbopack Builds: 100% integration test compatibility for next build --turbopack • General stability and performance improvements • A preview of what's coming in Next 16 nextjs.org/blog/next-15-4