Ray Martinez
@RayMartinezSEO
SEO. Music Producer. DJ. Traveler. Personal Twitter. Personal Business Twitter - @SmallBizSEOHelp 9-5: VP of SEO - @archereducation - Author
Log file analysis shows that OpenAI crawls my LLMs.txt file on a few sites. It's pinging our servers every 15 minutes looking for freshness.

We asked ChatGPT about LLMs.txt and saw our write-up cited in the response. It’s a small moment, but a notable one. Structured, relevant content might already be shaping how AI surfaces information. Here’s the full breakdown: archeredu.com/hemj/are-llms-… #SEO #LLMstxt

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Anthropic could be bankrupted within the next few months, thanks to last week's barely covered legal ruling, which exposes the AI startup to billions to hundreds of billions in damages for its use of pirated, copyright-protected works.
It never ends
No matter how many updates Google rolls out, nothing can stop this Yale University apple cider vinegar spam from appearing in Google Discover 💪🏽
It works until it doesn’t
SEO FAIL: AI content + pSEO = Major issues for this startup
Don't drop out of college to start or work for a startup. There will be other (and probably better) startup opportunities, but you can't get your college years back.
SEO FAIL: AI content + pSEO = Major issues for this startup
Don't respond from your amygdala. We're seeing so many shifts in Search, and I want all of you to thrive.
Is ChatGPT Using Google Search Results? seroundtable.com/chatgpt-using-…
Look ma, I made it to SEL.
The Great Decoupling of search and the birth of the agentic web via @DarwinSantosNYC searchengineland.com/great-decoupli…
PSA: Clients see your aversion to adapting, learning, and testing. I'm not afraid to fail because the lessons learned are too valuable. Let's learn together.
Working in higher ed means you have to build ethical strategies that drive enrollment. There have been numerous instances of For Profit schools paying multimillion dollar payouts for misleading claims. It's under that lens that the team builds strategy.
SEO Video Recap covering post Google core update volatility, AI Overviews killing clicks, Google ad revenue climbs, and more SEO and PPC youtube.com/watch?v=R0bwfT… Sponsored by @DudaPlatform with industry mentions of @pewresearch @glenngabe @raymartinezseo @suzukik @methode @johnmu…
Lord, grant me the confidence of someone commenting on something they clearly haven't read.