michaela ✨
@ivyavocado
OG yapper, web3 circa 2017 🌟🔭 Med student turned AAA games CMO✨Previously Supercell, @Neopets & @CoolCats✨ Ghostwriter for people you've heard of.✍Kindness!🤌
Since web3 marketing is the meta of the moment… Let’s talk. My name is Michaela, and I’m a full-stack Chief Marketing Officer in the web3, gaming, and entertainment industries, and I’m looking to get my hands dirty with my next role. You may recognize me as the former CMO of…

the jokes about Sydney Sweeney being hired by crypto companies are not funny use your massive treasury and hire for real for a campaign if you are brave enough king
Ok I'm gonna explain why I think those posts from brand accounts announcing Sydney Sweeney as a “hire” are not good. First, they didn't make me laugh. Some are more clever than others. Some tried to frame the American Eagle campaign as a shift in strategy. Like they used to be…
hi, I'm every hiring manager, ceo and director of vibes at every web3 company! thanks to the rise of AI I now feel empowered to be the solo marketer for my company despite having zero real-world exp, training, or knowledge of marketing. I no longer have to pay 400k cash + 1% or…
thank you to the @TheDogePoundNFT team & @JohnLemonNFT for an amazing chat yesterday. we talked AI, the entrepreneurship of early Neopets (?!), art, and more. the more I dig into this team and community, the better it gets. & tysm to Pumpkin for this beautiful doge ;) I can't…

ct: why should we pay good marketers that much? also ct: why don’t we have more new users?
is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer is web3 marketers summer
62 years since Don Draper signed with Sterling Cooper
Crypto Founder's Guide to Hiring (and Firing) Marketers: Step 1: Raise $25M, flex your commitment to growth by posting a $500K marketing role *CT celebrates you* Step 2: Hire marketer. Tweet about your team landing world-class talent Step 3: Chart goes red four weeks later.…
POV: you’re a self professed ‘hardcore capitalists’ but you really hate to see marketers getting paid Hope your day gets better!!!
Update: I have it from multiple sources (recruiters I know and trust) that CMO roles at Series A crypto companies are getting offers $250-400k cash + 1% or more equity + incentive bonuses.
How do you know you’re a 2021 OG? The majority of your wardrobe is black NFT merch
Hats off to @cloncast of @coolcats bro just kept drawing for over 4 years all the while blocking out bitterness and noise during a relentless bear market. 🫡
the 2021 vibes are actually coming back, holy shit
Most people in life don’t get the opportunity to interact and collaborate with so many brilliant forward thinkers all at once like we do here. The concentration of brilliance really does shock me when I look around at some irl events, creatives and engineers from all over the…
Neopets is my whole heart and soul and no adult will take that away from me ... but the Labubu kids will absolutely try