justin vogel 🦁
@jkey_eth
the marketer for marketers | cofounder @safaryclub 🦁
I was recently asked what we understood early that made @safaryclub the successful community it is today 🦁 10 lessons from building the top web3 growth community🧵👇
My guy @jkey_eth (Safary mastermind) dropping some solid truth bombs on CT. My question to the experienced Founders of Web2 startups: Why do you plan for fewer marketing people in Web3? Why break the unicorn startup structure and fail to spend the 20-50% most high-growth…
“Most crypto startups don’t need a CMO, they need a team.” @jkey_eth from @Safaryclub speaks on @quest_web3 about why most Web3 marketing hires fail and what founders are getting wrong about growth. - Unrealistic CMO expectations - Resume bias across the board - From anon to…
Filming the new version of Safary Certification for Cohort 2 like my life depends on it 😅 I'm so pumped!
Instead of buying yaps from people that don't care about your project, you could get your most passionate advocates to learn growth with @Safaryclub
dropped some spicy takes on how CEXs rent users to projects, why teams should own distribution from day one, and what's next for crypto incentives at @decasonic's web3 investor day! s/o to our amazing customers & community for always sharing insights worth spreading 😊

Had an amazing time at the Chicago web3 Investor Day, with @decasonic . Super bullish to hear @DeadCaitBounce of @moonwalkfitness, @janabobosik of @kikiworld_ , @jkey_eth of @Safaryclub and more, discuss the incredible progress they’ve made pushing the boundaries of web3…
I know plenty of people who dont think about themselves as "being in crypto" or "crypto native" who hold $25K+ in eth, btc, etc Yet for some reason nobody's marketing to these people This cycle, let's do better
2. @jkey_eth chats with @dikshadutta on all things web3 marketing. Extremely practical advice, calling out now, @dikshadutta going to be big, amazing interviewer! x.com/dikshadutta/st… +EV: raw takes on CMOs. How to hire and build community. Growth strategies and what works.
“Most crypto startups don’t need a CMO, they need a team.” @jkey_eth from @Safaryclub speaks on @quest_web3 about why most Web3 marketing hires fail and what founders are getting wrong about growth. - Unrealistic CMO expectations - Resume bias across the board - From anon to…
Just hit 13,000 followers today! Incredibly thankful to everyone who's supported me and Safary's growth ecosystem over the past 3 years 🙏 If you're seeing this and wondering "who even is this guy?" please wait until tomorrow to unfollow me 🫠
Crypto Founder's Guide to Hiring (and Firing) Marketers: Step 1: Raise $25M, flex your commitment to growth by posting a $500K marketing role *CT celebrates you* Step 2: Hire marketer. Tweet about your team landing world-class talent Step 3: Chart goes red four weeks later.…
always. be. learning. marketing is an ever-changing industry and it’s important to be learning. every day i listen to podcasts/audiobooks or spend time reading about the latest marketing info/trends. but i haven’t done a formal course in maybe 2 years. i’m mostly self taught…
Spot on
“Most crypto startups don’t need a CMO, they need a team.” @jkey_eth from @Safaryclub speaks on @quest_web3 about why most Web3 marketing hires fail and what founders are getting wrong about growth. - Unrealistic CMO expectations - Resume bias across the board - From anon to…
“Most crypto startups don’t need a CMO, they need a team.” @jkey_eth from @Safaryclub speaks on @quest_web3 about why most Web3 marketing hires fail and what founders are getting wrong about growth. - Unrealistic CMO expectations - Resume bias across the board - From anon to…
I spent two weeks off Twitter during my honeymoon, trading the endless shitposts for long-form blogs, and honestly feeling smarter and more inspired because of it. Now I'm hooked! Tell me your favorites. I'm building out my new reading list 😊
Awesome seeing so many Cohort 1 members land new jobs thanks to what they learned in the Safary Certification!

It's incredible how many "thought leaders" are pushing the narrative that you can run an entire company with just agents... while overlooking the fact that you still need humans to craft the strategy, define the processes, and point those agents in the right direction
Already seeing Safary's Certification on resumes from Cohort 1, LFG! 🦁

Crypto BD in a nutshell: Two BD leads endlessly negotiating a deal that neither has the decision-making power to close
the interns are unhinged this summer
I also had a new boner record looking at the charts today