Joseph Siegel
@ecom_joseph
Fractional Head Of Retention For 8+ Figure brands | Prev. Director of Retention & Ecom @feastables by @mrbeast | Book an intro call with me 👇
ANNOUNCEMENT: The Boring Ecom Podcast is officially here! I partnered with my brother @richiemashiko to bring you a show that highlights the *unsexy* areas of ecom that we feel are critical to success, but often less discussed online. This show will cover topics from finance…

New website is launching this week! Excited to officially launch Boring Ecom to the world. I’ll also be hosting a webinar to go over some high level retention strategies with @ashvinmelwani tomorrow at 1p PST. Will be a good one!
My life’s mission is clear. I’m committed to being the best retention marketer in the world. This job is what I feel called to do. I work 7 days a week because I’m genuinely obsessed with driving impact for every brand I work with. Idc if this stuff is not as cool as paid…
I have not been this excited about life in a very long time I’m cooking on some new stuff that will change how brands approach retention More updates coming soon… 🚀
This was fun! I’m very new to the whole podcast thing. Very grateful to Joseph for having me on to chat all things @eatboldbar
Just released an absolute banger episode with @seanjagermann Sean literally built a world class protein while working full time at a VC job This is one of my favorite episodes so far and Sean was nice enough to give our listeners a special gift for tuning in 👀 Check it out…
Hey @grok how is @jacob_posel in every single top 20 friends post on X?
After spending over 200 hours on mentorship calls, I've watched countless brands get crushed with the same simple mistakes: ❌ Overcomplicated ad account structures that block scale ❌ Sending the same generic emails to every customer after purchase ❌ Blindly scaling without…
This is how I’ve approached every job in my career. And now it’s how I work with my clients. You don’t just get a “retention marketer” on the team. You get someone who will work all day/night to figure things out that no one else wants to touch. I obsess over getting hard…
Major career cheat code: Be the person who can figure it out. You’ll be handed tasks you have no idea how to complete. There's nothing more valuable than someone who can just figure it out. Do some work. Ask key questions. Get it done. If you do that, people will fight over you.
Just saw a post about someone driving 80% of a stores revenue from email and sms 🧢🧢🧢 🧢🧢
This was fun to record and @andrewfoxwell dropped a ton of knowledge. You should check it out 👇
We are kicking off Season 3 of the Boring Ecom Podcast with a BANG! Special guest host @heyitsalexP and I interview the man, the myth, the legend @andrewfoxwell to chat: - The state of Meta Ads in 2025 - Building an agency the right way - What separates winning brands from…
Who are the best freelancers/agencies for web design? Dm me!
It still amazes me how low the bar really is for great email/sms work. I just audited a major brand and helped them discover why their Okendo reviews have fallen off a cliff. They couldn’t figure out why for months, and just assumed people were leaving less reviews. Turns out…
Want to build a $100M brand? Find the most boring product you can think of and 10x it. @thesamparr, @shaanVP and I talk vacuums, hand sanitizer, and firewood on @myfirstmilpod - new episode out now.
Just got some fresh goodies from Yuzu! I’ve worked with @DrustanC for a few months now and what they’re building is super cool. It’s basically like post pilot for product inserts. Congrats on the launch!

Alex is so spot on here. I’ve been saying this for years. It makes the job of the retention marketer almost impossible when the acquisition funnel is short minded. Promoting drastic results quickly after using your product is very hard to back up unless it’s clinically…
The biggest "secret" in marketing? Your entire path to purchase influences your customer LTV potential, and this is at least 10x more impactful than whatever you're doing with email & SMS Path to purchase includes: - Your TAM (how "broad" the product is) - Which subsegments of…
The biggest "secret" in marketing? Your entire path to purchase influences your customer LTV potential, and this is at least 10x more impactful than whatever you're doing with email & SMS Path to purchase includes: - Your TAM (how "broad" the product is) - Which subsegments of…