Alex

Sigma grindset chad scalers never believe me when I say this but… …I still regularly encounter folks who think they are going to scale a $150+ AOV product with 4 $10/day ad sets targeting different audiences. Still! And they refuse to consider any strategy that requires them…

"Overnight success" is the byproduct of years of research, skill building and practice. Stop looking for one "magic" unlock that's going to 10x your business. Instead, absorb info with discernment, pursue focused goals and put in the work.

Tons of value shared at the @dtcgrowthsummit yesterday! @johnhickey1970 put on a great event with really good catering too! I will be back next year

I want to talk to someone from @WhopIO about running a content reward campaign for a brand. Your calendly is broken, I can't book a call. Can someone point me in the right direction?

Who is going to be here tomorrow? I will be there 😎

Another example of what I'm going to call "one round game" marketing. Why do politicians get to trash talk their opponents, bend the truth in ads, slander the opponent's personal life, and otherwise do things that your average CPG brand would never dream of doing? Because an…

Here is what folks miss when they obsess over email and SMS capture popups: Your most qualified leads are always going to be people who have already purchased from you. This is something @chrisorzy says often–it's true! If you've ever run lead gen ads on Meta and actually…

I am so dedicated to inbox zero that I drag my own newsletter into the promotions tab.

In "honor" of Amazon Prime Day(s), here are some notes on what is REALLY happening when you run a sale and why some sales/promos crush while others flop If you only read one thing in this longgg post, make it this: promotions unlock incremental conversions from your existing…

There are a lot of consumer products that work like this. How many people buy supplements to feel like they’re taking action vs actually trying to change the underlying issue? How many people actually like to look of logoed merch vs the status associations?

To make this crystal clear, these are the 3 ways to grow your eCom brand on Meta now that the market is mature: 1. Grey hat tactics (i.e. edgy claims, aggressive attention bait) 2. Generate demand outside of Meta 3. Harvest awareness you built before ~2023

Data is the illusion of control. Sometimes you just have to MOVE, even if you might be wrong. The trick is avoiding situations where that MOVE will wreck you.

DTC/eCom X is actually a microcosm of the maturing eCom market itself. Best ways to grow a presence here: 1. Grey hat tactics 2. Get famous outside of X 3. Carryover awareness from a prior era when growth was easier bc the market was less mature Which applies to your brand?

This is the male version of romanticizing the little things, and I think that's beautiful

This was fun to record and @andrewfoxwell dropped a ton of knowledge. You should check it out 👇

I think this one is going to ruffle some feathers: A lot of what we learn from creative tests on Meta isn't broadly replicable, so it isn't really that valuable. Creative testing exists on a spectrum. At one end: these are the themes that generally work to convert prospects at…

Technical issue, this didn't go out until 9AM. But it should be in your inbox now or soon.

I'm sending out a newsletter tomorrow AM with a midyear update on what's working & learnings on Meta Ads. True unhinged alpha. Comment if you're not signed up and want to make sure you get it.

Here is one downside of running sales and promotions that no one talks about: they are an operational black hole. Sale ads, sale emails, fine print, promo code config, website changes, communicating it all to relevant partners and teams... Each sale creates a thousand decisions…