Ash
@ashvinmelwani
Co-Founder & CMO of Obvi | Surpassed $100M+ in 5 Years | Managed $100M+ on Paid Ads | Talk To Me on Mentorpass http://www.mentorpass.co/me/ashvinmelwani
Hi! For those of you who don't know me my name is Ash and I am the Co-Founder and CMO of a Health & Wellness brand called @my_obvi! This is my Thread of Threads where I share things we did to reach $30M in revenue in 30 months completely bootstrapped! 🧵THREAD OF THREADS🧵
In light of everything that's happened this week, there’s a few things I want to say. I have been rocking with Triple Whale and the founding team since they launched in 2021. I was literally in the middle of hiring and training an intern on how to build a whole reporting…
I wish Meta did a better job at deprioritizing ads that are clearly seeing fatigue.
Really interesting data I am seeing this month. From the first week of July till now, our Outbound Cost Per Click has increased and our Outbound CTR has decreased but Conversion Rate and Contribution Margin Per Order has increased throughout the month. Still testing 40-50…
Introducing Moby. A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand. Bold claim, I know. Let's see it in action:
New website is launching this week! Excited to officially launch Boring Ecom to the world. I’ll also be hosting a webinar to go over some high level retention strategies with @ashvinmelwani tomorrow at 1p PST. Will be a good one!
Shoutout to @SeanEcom, @obviceo, @moizali, Sean Riley and all the other DTC killers out there innovating, pushing the limits and making big bets. 🚀🚀
Why the fuck can't I sort my ads by spend rn in Meta. LIke what possible change could have been made in the backend that created this bug.
One of my new favorite follows no doubt about it. But one nuance here I highly recommend people thinking about is how the algorithm has changed post Andromeda. Before it made sense to take take an angle, create 3-5 ads and test them in a single ad set. Then pull out the winner.…
This is how you should test your product. Come up with 4 different angles for your product. For each angle, make 3 different ads. Either videos or statics, you can also mix them, doesn’t really matter. Create a generic landing page. Set up a CBO with 4 adsets (1 per angle)…
Anyone know where I can buy TikTok Accounts that are able to post for TikTok Shop?
Honestly, I think I mentioned this before but I want to bring back retargeting campaigns. I have an ad that CRUSHED during testing. But if you watch this ad, its 1000% meant for a MOF/BOF audience, which is completely fine, we all need ads that serve different people at…