dave trott
@davetrott
http://davetrott.co.uk
.@davetrott on how strategy is strangling advertising. ow.ly/kBFJ50Wtl1e
It's the cultural equivalent of a conglomerate buying up all the small ad agencies until we get one huge homogenous mass. Everyone online is dude or bro or y'all.
nobody talks about how the internet killed regional culture. everyone under 30 has the same personality now. your grandparents' generation had accents, local customs, regional humor. you have tiktok trends and twitter discourse.
.@davetrott on how strategy is strangling advertising. ow.ly/kBFJ50Wtl1e
That line - “British politicians do not see problems to be solved, only perceptions to be managed” - gets uncomfortably close to the truth. Modern politics isn’t about problem-solving; it’s about narrative control. The incentives are fundamentally broken.
Vaizey calls phone theft a 'semi-victimless crime.' The real harm, he says, is the damage to public confidence that occurs when people notice crime being committed with impunity. British politicians do not see problems to be solved, only perceptions to be managed.
"And in the real-world, pragmatism over-rides presentation-room strategy. Unfortunately, strategy has taken over all aspects of our job: advertising."- @davetrott davetrott.co.uk/2025/07/strate…
Marketing isn't what you say. It's what they remember.
Easy to imagine the late great George Lois nodding in agreement as he's reading this @davetrott piece on how strategy is strangling advertising. #GetNoticed davetrott.co.uk/2025/07/strate…
At “The Restaurant of Mistaken Orders” in Japan, all the waiters have dementia. It aims to raise awareness and promote kindness by embracing mistakes. Though some orders come out wrong, most guests leave happy.
What does a German fighter plane have to do with real-world business? Find out from @davetrott davetrott.co.uk/2025/07/strate…
Synchronicity: Misplaced Shoulds in Strategy Start with Reality, not Idealized Abstractions by @RogerLMartin rogermartin.medium.com/misplaced-shou…
STRATEGY IS STRANGLING ADVERTISING. davetrott.co.uk/2025/07/strate…
100% agree
STRATEGY IS STRANGLING ADVERTISING. davetrott.co.uk/2025/07/strate…
“Each year, £20 billion is spent on all forms of advertising in the UK. 4% is remembered positively, 7% is remembered negatively, 89% is NOT noticed or remembered.” Our mission is to put our clients on the 4%, that’s it. Thanks again, @davetrott 🤩
STRATEGY IS STRANGLING ADVERTISING. davetrott.co.uk/2025/07/strate…
STRATEGY IS STRANGLING ADVERTISING. davetrott.co.uk/2025/07/strate…
'Brand' has become a religion. So like any religion, it's all about faith, no one thinks about it. That's why this is so great.
5 mins marketing masterclass by Al Ries:
Perspective is everything. This 1986 ad screened by The Guardian changed how we view things with its shocking visual of a 'skinhead' seemingly taking a man's briefcase. But it's only when you enlarge your view, that you see the full picture.