Ari Paparo
@aripap
Ad Tech influencer, CEO @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance https://marketecture.tv/
I wrote a book. It’s called Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. I think you’ll like it. Let me tell you more 🧵
I created a GoFundMe to help me raise money to buy AdX: gofund.me/fe851a25
Obligatory Alphabet earnings note -- while every other division grew like gangbusters, the Network business declined by 1.2% YOY. Time to break-up and spin out... cc: @sundarpichai
Get the early bird rates now, don't DM me later.
Marketecture Live is back on October 27 in NYC! Last year sold out fast. We packed the room with 450 people, delivered a stacked agenda, and we walked away with a lot of positive feedback. This October we're raising the bar. The theme is The Age of Outcomes, a full day focused…
Big party in nyc in October. I’m hosting, but paradoxically am totally unable to get anyone off of the waitlist, so don’t text me bro.
Madison Ave Returns Party Last year’s NYC party was unforgettable, so on October 6th, we’re bringing it all back with our partners at MadConnect! We’re taking over the Virgin Hotel in NYC for Madison Ave Returns, and it’s going to be a night to remember. Live band, incredible…
Netflix’s advertising pivot is complete One year ago, I argued that Netflix's ad-supported tier was not only ARPU dilutive but engagement dilutive, and that the company likely viewed the initiative as having produced mixed results. But many of the deficiencies I pointed out…
Today's interview is with Nikhil Jain of @Dailymotion_Ads talking about attention metrics in video. Plus @aripap's newsletter asks "Will AI Kill DSPs?" Links below: 👇
Google’s Texas trial delayed. Gives me time to write a follow up book, lol.
BREAKING: Texas v. Google ad tech trial, set for Aug 11, will be continued until remedies in the EDVA ad tech trial are issued by the court.
Today's newsletter tackles whether AI creative will be more like Excel than SaaS and our interview is live with Ramsey McGrory, the new President of Prisma. Links below:
File this under "news you can use". Adam talks us through their RAG pipeline and how they use human knowledge to train it.
Latest pod with Adam Epstein of Gigi, explaining (in detail) how he built an ad tech AI bot. Also we talk about X drama. On all your favorite podcast channels, and link below:
At Cannes this year there were a bunch of teenagers doing video interviews. I did my best to explain what ad tech is and (of course) pimp my book: youtube.com/watch?v=l-4ivn…
Data from @MediaRadar on X ad spend over the past couple of years.
I'll be honest, I assumed Linda Yaccharino was not real
Definitely going to cover this on the pod this week!
After two incredible years, I’ve decided to step down as CEO of 𝕏. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
Who organizes their Chrome tabs by type? This is psychotic behavior, no?
Congrats to Ben and the team at @sourcepointinc for exiting to @Didomi_io prnewswire.com/news-releases/…
