Scott Messer
@Scrilla100
AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Want an in-depth recap, high level summary or just a podcast (made by AI) of the AdTech Economic Forum? I've got it all for you. Hop in to read why #ATEF was a fresh perspective on our industry, and the event you should have brought your CEO to! 🚀 #investing #VCs #adtech CC:…

Media quality isn’t just a buzzword—it’s shaping how your inventory is seen and priced. Fraud Sustainability Viewability Scott Messer (@Scrilla100)breaks down the 7 signals publishers need to track—before someone else does it for them. 👉 Read now: bit.ly/4kEn7wg
Wanna go deep in the weeds of the future of adtech? 👇🏼
NEWS ALERT: New Episode of First-Party Pod is out today, featuring Scott Messer (@Scrilla100). In this episode, @GigabyteGlo and I focus on #supply. We talk with Scott about how SPO cleaned up the supply path—now publishers are coming for demand and how #curation is flipping…
Imagine that traffic is being demonetized, but not because a user actually asked for it that way... pressgazette.co.uk/marketing/adbl…
🚨 AI Is Eating the Web — Let’s Make Sure It Pays the Check. July 23 in NYC: Join @IABTechLab's FREE LLM Workshop with top publishers, edge platforms & LLMs. Shape how LLM ingests content with consent & monetization built in. Why you should be there: 1. Shape the rules and…
Are you a publisher and worried about the impact of bot traffic & the loss of revenue? Then you need #IABTechLab’s Monetizing the Open Web in the Age of AI workshop on July 23 in NYC that will discuss solutions to help ensure fair value monetization! okt.to/PoUcwk
I like this write up from @Scrilla100 highlighting the different signals you should use to rate the quality of media/content.
Confirmed, this is doable in Sheets (free-99). For pubs, it is important to understand your own scores, but you will also want to build a competitor cohort(s) to for comparison/benchmarking. You may want a more robust WH and visualizer than Sheets for that, but this worked in…
OpenSincera + Google Sheets + TTD data = instant domain insights. Here’s how I built it (and how you can use it to optimize): Thread
I'd be laughing if I wasn't crying about this @Digiday digiday.com/media/the-defi…
Signals are vital. Check out Signal Vitals. If you can't see, you can't know.
I spent some time on writing a deeper dive into the why behind Signal Vitals, and no - it is not a @SinceraInc clone linkedin.com/pulse/power-in…
At the #jouncespo summit, I keep leaning over to my neighbor @rymizzle saying "this is my favorite part"




#AdTechTherapy by Messer Media in attendance today at #NavigatorNYC. The doctor is in (and speaking today).

My wealth manager added me in LinkedIn. I feel like this was an appropriate quid pro quo🤪
