Eric Seufert
@eric_seufert
Analyst, Mobile Dev Memo: http://mobiledevmemo.com/newsletter/ | Developer, Theseus: http://theseus-growth.com.
Optimization models in digital advertising In 2019, I wrote a post in which I presented two conceptual optimization models for digital advertising budgeting: the Waterfall Method, which maximizes spend under a ROAS constraint, and the Distributed Budget Method, which maximizes…

Hi, @grok. Please tell me which of my followers, based on their X interactions, you believe despises me the most. No need to tag them, just provide me with their handle.
Netflix’s advertising pivot is complete mobiledevmemo.com/netflixs-adver…
Alphabet Q2 2025 earnings: 10% growth in AI Overviews queries mobiledevmemo.com/alphabet-q2-20…
The fact that an app designed to facilitate quasi-public shaming, which stored its members’ photos and other personal information in an unprotected Firebase bucket that was exposed on 4chan, could sustain the #1 Top Downloaded position in the US App Store suggests that Apple’s…

Google's Network segment declined on a year-over-year basis for the 12th consecutive quarter in Q2 2025, representing just 10% of the company's overall advertising revenue. YouTube advertising revenue eclipsed that of Network by nearly $2.5BN in the quarter.

Forbes 30 under 30 has been doing this for years
Really enjoyed this podcast with @eric_seufert on the MOPS, particularly the second half concepts of signal engineering + radical creative testing Really interesting thought process on what top of funnel actions can correlate with future purchase intent Don’t see many people…
Optimization models in digital advertising mobiledevmemo.com/optimization-m…
Netflix’s advertising pivot is complete mobiledevmemo.com/netflixs-adver…
LUTNICK: EU ATTACKS OUR GREAT TECH COMPANIES EVERY DAY
I will say this until I’m blue in the face: you’re missing out if you’re not listening to @eric_seufert because he’s got a background in mobile gaming. If anything that’s THE reason to listen to him. This was a great pod
Marketing Operators E069: Why Great Marketers Think Like Data Scientists, with @eric_seufert @couuor @codyplof @connorrolain Watch the full episode here 👇
🇺🇸 Today is a day we have been working towards for six months. We are announcing America’s AI action plan putting us on the road to continued AI dominance. The three core themes: - Accelerate AI innovation - Build American AI infrastructure - Lead in international AI…
Eric doesn't know it but his content from Mobile Dev Memo has probably been top 3 learning resource for me over the years. Even though it's mobile, most frameworks can be transitioned to eCom.
Marketing Operators E069: Why Great Marketers Think Like Data Scientists, with @eric_seufert @couuor @codyplof @connorrolain Watch the full episode here 👇
I had a great time on the @M__Operators podcast to discuss creative testing, embracing black box automation, and why signal engineering represents the frontier of marketing optimization.
Marketing Operators E069: Why Great Marketers Think Like Data Scientists, with @eric_seufert @couuor @codyplof @connorrolain Watch the full episode here 👇