Andrew Faris
@andrewjfaris
I grow DTC brands profitably and optimize for joy. I teach you how to do the same here: http://ajfgrowth.com/podcast.
"I would beg you not to start an e-commerce business." @taylorholiday is the CEO of an ad agency that primarily services ecommerce businesses, yet that's still his advice to all of us. That's because he says that the path to liquidity, cash flow, and M&A market just aren't…
I have a client that has materially different conversion rates based on day of the week. This happens because of how shipping timelines work in their category, so you should assume it's unchangeable. How would you media buy based on this? Standard manual bidding doesn't make…
Got a new phone and my FC Goods wallet finally ripped to death. So this weekend I officially became a member of the DTC community @seanecom @mbertulli
There is nothing more depressing in my professional life than when I stop and think about how many hours I have spent on Meta Ads account access requests.
Very few people really grasp this, nor do they grasp just how uselessly small of a sample 16 conversions is. If Meta does not have a probabilistic model based on the higher-volume signals, it simply cannot exist at the scale and efficiency at which it does. It NEEDS to rank ads…
Why is your heart so tied to your top line revenue number? Why not get smaller and more profitable? There may be any number of rational answers to this question, but I implore you to be honest with yourself about it. If the answer is "ego" then the answer is "ego." If that's…
One reason I still say "the ad does the targeting" even though further interactions can matter a lot is pure signal volume. Assume these metrics: 40% hook 10% thruplay 2% CTR 10% ATC 3% CVR For 20,000 impressions, here's the data you get Meta: - 8,000 3-second views - 2,000…
Ecommerce bro post-exit checklist: ✅ Sauna, cold plunge, home gym ✅ Boredom, restlessness, depression ✅ Existential crisis Final boss: ☑️ Start an agency Time to build again. This time with my good friend @andrewjfaris Should be fun: youtube.com/watch?v=Wk8F3V…
How to win selling stuff online in 2025: - have less people working for you than last year - be able to make the product in 3 different countries - Meta 70% of spend - Influencer 10% - Partner ads on meta - built on shopify of course - Sell on amazon - one major wholesale account…
In January, we launched a new collection, and it completely took over our ad account. From that moment, I knew this would become our key strategy for growth. We've launched seven collections in 2025 so far. To support these drops, we hired three key team members: - Product…
How do you get your new products made so quickly?
This was the *most* impactful financial event of my life. And yet, it pales in comparison to the impact Taylor and CTC have made on my heart + mind. They say to never meet your heroes. This guy is the exception that proves the rule. Working at Shopify Plus right when it…
Growth Is Change. Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery. Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up). It was our first iteration.…
Incredible win for CTC and for a friend who has had one of the biggest impacts on my life of anyone I know. Couldn't be more grateful for you, TH. Congrats.
Growth Is Change. Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery. Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up). It was our first iteration.…
Resist the temptation to dry to make your small seasonal moments bigger. Instead, redirect that energy into making your big moments bigger. Seasonality is leverage. Push harder where there's more leverage, not less.
More tariff hike possibilities = you need a better plan. Get some help here:
What’s your move if the full tariff hike goes through? Join the third run of our Live Strategy Workshop this July 15, and build a real plan before it hits. Register now ⬇️ #DTC #SupplyChain
Hey @zachmstuck: On the recent Scalability School ep, you said that you want a creator's cost to be 5% of their spend. E.g. if you pay a creator $5k for content+ whitelisting, you need to spend $100k on that ad. Two questions for you: 1. Does that $100k have to be incremental…
@andrewjfaris I meant to thank you for sending this. I just found some time to watch it in full and I subscribed to your newsletter the moment I finished. Your videos are so easy to understand and well structured. So thank you!
Seeing some great results with 7dc bid caps + 1dc tROAS for our brand. Following @andrewjfaris 🙏 However our product lends itself to high repeat orders, currently we exclude all past purchasers on pixel and Klayvio list. Are we doing this right? Anyone know if we should we…