Ben Radack 🏝️
@benradack
Media buyer & creative strategist - I help brands lower their CPA with Facebook ads
How I structure my Facebook ad accounts: ABO - Creative testing CBO - Scaling ASC - Lost Ads In the ABO every ad set represents a concept or angle I'm targeting, with 3-4 variations In the CBO I launch a new ad set every month, that has all the proven winners from the ABO. I…
Most brands stall because they only run one offer at a time. Here are the 6 offers I test the most often ➤ BOGO ➤ Free gift ➤ $X off with AOV ➤ Free shipping with AOV ➤ Bundle & save You’re not testing fast enough if you’re only testing one offer a month
Not every underperforming FB ad should be turned off. ➤ I’ve seen campaigns lose steam after cutting ads ➤ Sometimes those “low performers” are playing a background role, helping your top ads convert. ➤ In my opinion, Meta uses those ads (even if they aren’t getting much…
I took my own gummy brand from a 0.8 to a 3.0X ROAS in the first two weeks of launch. I started with: → no offer → basic landing page → just enough to see what actually moved the needle as I layered things on I launched with 50+ static ads made entirely with AI → cheap…
The better your product gets, the less work media buying has to do. The worse your product-market fit, the more you have to "find the angle." Most people scaling ad spend are actually just compensating for a product that doesn’t hit. Build what converts without tricks. Then…
If you only test 10 ads, your chances of finding a winner drop fast. Test 100, and your odds go way up. It’s not just about volume (as much as I like to say it is) It's more about: → more ads + more diversity Not 20 minor variations of the same idea. You need different…
It’s easy to understand why so many small brands don’t believe their product can sell w/ fb ads. You launch 10 ads and nothing works. Very disheartening and expensive. But it really does come down to patience and effort
"Woke Up and Chose Violence" - an ad we made for @drinkorka
If your Meta ads aren’t working, it’s usually either → Product-market fit: People don’t want what you’re selling or → Content-market fit: People don’t get what you’re selling Media buying tricks won't fix your account Even the best media buyers can’t save a weak product or…