Alex Cooper
@alexgoughcooper
Tweets about AI & advertising. Helping you make better direct response creatives. Building http://adcrate.co
We started working with this brand in 2023 when they were at $50k/mo and they’re about to have their first $1m month with Adcrate as the only creative partner 🥲 Grateful to be able to work with some incredible brands and a bunch of killers on the team who help make it happen!
Say it quietly but Veo hooks are absolutely ripping right now
In April, we built a Gumloop workflow that scrapes ad comments across your account. I thought about selling it, but it was too finicky and I assumed someone already had a tool that did this. But it turns out there are very few. We use AdManage(dot)ai and our team have been very…
Every time I have a winning ad I get it reshot by different creators. I can’t tell you how many times we’ve had the exact same script remade by a different person (or AI creator!!) and it’s gone on to outperform the original ad. It is the easiest and most effective iteration…
So many marketers spend hours writing "authentic" UGC scripts when TikTok Shop creators are literally showing you the exact blueprint for converting content every single day. All UGC is is paid advertisers trying to replicate what’s on the organic feed. But the same marketers…
How to run a successful ad agency: 1. Know @binghott 2. Ask him to shoot ads
Stop trying to automate your entire creative process with n8n and start building Claude projects for each copywriting task. We have projects for: - UGC scripts - Podcast scripts - VSL scripts - Static headlines - Script rewriters - Iterations - Brief reviews Basically copy for…
Every paid advertiser should study this comedian on TikTok. She puts on a masterclass in storytelling with videos about her life and relationships. Every one of her stories feel incredibly organic and engaging, despite the fact that there’s often nothing happening besides her…
Could not agree more with @alexgoughcooper's perspective in his newsletter today: The key to effective use of AI in creative right now is generating actual business value by operationalizing good ideas, not just using AI generally.
It’s been 6 months and a lot has changed, so here’s my updated tier list of AI tools in ad creative: S tier: > Claude - all of my copywriting is done in Claude 4 Opus. Also starting to integrate more MCPs + using Claude to vibe code n8n workflows > DeepResearch - it’s just great…
Oo this is cool. Here’s my tier list of AI tools, but instead, it’s mainly tools that help you produce ad creative: S Tier: - Perplexity (great for research, as it cites sources) - Arcads (the best at AI ugc creation imo) - Gemini (for it’s video analysis and writing ability on…
You can turn your lifestyle images into broll with ChatGPT + Kling. Just upload the image to GPT and ask it to come up with a prompt to add motion in Kling
My good friend @hannahhoug just opened a studio in Tennessee! As soon as it’s ready, we’ll be conducting a good amount of the Adcrate shoots from Hannah’s studio. Anything she touches is gold, and I can’t wait to see what she does with this space. Would recommend following her…
Just because I’m quiet doesn't mean I haven’t been working 🔥 Six months ago, I set three audacious goals for 2024: GOAL 1: CRUSHED. Double my income by year-end? I hit last year's ENTIRE revenue by June. GOAL 2: KEYS IN HAND. Thanks to @DaraDenny @alexgoughcooper pushing me…
Big News: CR San Diego is back on Sept 22-23 - right on the water with a brand new website 👇 And we've made some huge changes for our event this year! Less tech talks. More brand talks. Less panels. More Keynotes. More giveaways. More brand activations. Even better Food.…
When @thesamparr shouts you out :)
Flakes. A new(ish) dandruff shampoo brand. I'm getting SO MANY ads from it on social (yeah, ya boy's flaky). I've never seen such captivating ads. They tell a story and are very, very attention getting. Anyone else getting these? They're amazing.
Here’s an uncomfortable conversation about AI workflows in the ads space that no-one wants to have. Most of the AI workflows on here right now don’t actually provide any tangible business value. Or at the very least, value not proportionate to the amount of time and attention…
We had 300 people join today’s session and it went on for 2 hours! Just completed the AAR and are working to make the next 7 weeks as valuable as possible for everyone. Thank you to all those that joined! 🚀🙏
We're 24 hours away from kicking off the biggest live training on AI in advertising that our industry has seen. Over the next 8 weeks across 16 sessions, @jimmyslagl and I will be covering everything you need to become an AI-first creative strategist. Prompting. Workflow…