Jimmy Kim

Super excited about our headliner for @CommerceRound Sept 22-23. @garyvee of VaynerMedia - who will get you FIRED UP, motivated and ready to win Q4 (BF/CM!) He's one of many great keynotes we'll be doing this year. Here’s a glimpse at the powerhouse speaker lineup:…

I’ve been doing email for 17+ years. Launched 4 companies. Bootstrapped, raised, sold, failed, scaled. Here’s the one truth I come back to every time: You’re not sending enough emails. Not because of open rates. Not because of unsubscribes. Not because of “best practices”.…

Imagine this: A customer subscribes to your coffee delivery. You assume they want monthly. But their actual behavior tells a different story. - They cancel after 2 months - Or pause after 1 delivery - Or downgrade What’s happening? The schedule doesn’t match their usage.…

Your product isn’t boring. Your metaphors are. If you sell something “plain” like a cleaner, a vitamin, or a calendar, you might think there’s nothing interesting to say about it. NOT big & grand storytelling. Micro metaphors. Try this framework: [Product] is like a ___ for…

There are only 3 reasons someone doesn’t buy. And discounts don’t fix any of them. Here’s what actually stops people: 1. They don’t believe it works. 2. They don’t know if it works for them. 3. They don’t trust you. Here’s how to fix all 3 without offering a sale: For…

Most email strategies miss the most important group: the “maybe” buyers. You’ve seen them: • They opened a few emails • Clicked around a bit • But never actually bought anything They didn’t add to cart. They didn’t check out. So most systems forget about them. But they’re…