Cyrus SEO
@CyrusShepard
@ZyppySEO Ξ SEO Growth Consultant helping websites + brands gain Google search visibility Follow for tips about SEO, Marketing, Ranking Signals + AI Answers
Huge congrats to the Google Travel, Flights, Images, and Shopping teams on their post HCU recoveries 📈 Impressive work in tough search engine landscape 👏




What I LOVED about SEO was creating web content to solve a specific need, and Google could direct a user to that content at the exact moment they needed it Inform + Delight = Magic Now, Google summarizing the content for AI and skipping the site completely saps all the damn joy
Google's choice of the word "significant" is doing MIRACULOUS heavy lifting in this statement on declining traffic to publishers 📉💪 h/t @rustybrick x.com/rustybrick/sta…
Google calls the @pewresearch study on AI Overviews "flawed" and "skewed" - added Google's full statement to seroundtable.com/pew-google-ai-…
In 15 years I have never been busier as an SEO consultant Sadly, I think the reason is that so many websites are seeing declining Google traffic all around
Very excellent experiment showing how OpenAI's ChatGPT uses Google Search > Bing 9️⃣/🔟
Proof that ChatGPT Plus is secretly Google-powered - “hidden page” experiment 1. I coined a nonsense word. 2. I then put it on a page not linked anywhere. 3. Forced Google to index it via Search Console; left all other engines unaware. 4. Asked ChatGPT Plus to define the term →…
tl;dr = I ran a few tests trying to rank content from AI mode. It did not rank. I'm not sure why. The content was better and more relevant than other ranking pages. Is there some full AI detection, no information gain in the articles, something else? ahrefs.com/blog/ai-mode-c…
Me: Who sells the best blue widgets? Google AI Mode: According to SpammyWebsite, the best blue widgets are sold by SpammyWebsite 🔗 SpammyWebsite 🔗 SpammyWebsite 🔗 SpammyWebsite
My old Adsense balance proves, in fact, Google does owe me something

The new Google: Ranking on page 1 100s of times with 0% click-through rate, over and over again

Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? Well, it turns out this rabbit hole is a deep one. housefresh.com/beware-of-the-…
I know with 100% certainty that GEO is way different from traditional SEO because I hate GEO
Introducing Google's "Big Beautiful AI/SEO Plan" Your traffic will go down three trillion visits, and you won't be able to afford health insurance, but Google will save on taxes
My secret weapon Graphic Designer showing how she creates an explainer image for content shared far and wide 👏