Nikolai Grin | Sales Process Optimization

Watching show rates climb from 38% to 90% in real-time Let's me break this down (so you can convert more of the calls you're already paying for) First thing I did was ask why - like really ask why are people not seeing this call as valuable enough to show up? And for those…

It feels so much simpler to sell an increase in a metric

After analyzing 1,500 of my sales calls, I learned what actually kills show & close rates Has nothing to do with scripts or lead quality — it’s that people show up at completely different stages of awareness Some don't even know they have a problem Others have tried…

Pre-educating prospects before calls should be automated, but when a new avatar comes through the funnel, always start manual Forces you to understand what actually moves them forward in the buyer's journey and shorten your sales process Once you see it works, automate it and…

The goal is always to make closers lives easier Add positive friction in your funnel

Pre-call questions aren't about collecting info They're about getting prospects to re-sell themselves on why they booked Here's what we send to get 90% response rates: 'Hey (name), (your name) here with (company)' wait 7 seconds 'Just saw you booked - looking forward to…

Good people, good convos Euro season now back to the city

The simple 3-part pre-call system that doubled close rates for an agency we work with: - Smart segmentation (know exactly who's calling) - Custom content delivery (right info to right person) - Show-up sequence (make sure they consume it) That's it. No fancy sales tech needed.

If your closers are spending the first 30 minutes explaining what you do, your pre-call system is broken

Framing yourself as an AI/automation agency just commoditizes you No one thinks "oh I need this automated" They think "I have this problem and it's frustrating" Solve problems, mechanisms should only be talked about later

The online money world needs more people who are technically competent

Every team is obsessed with the wrong gap. They track lead-to-book religiously They optimize their close rates obsessively. But they completely ignore the 72-hour window that's costing them 7-figures / year The gap between "yes I'll take the call" and actually showing up.…

About to launch a pre-call system for an agency doing multiple 6-figures/month They solve a very valuable problem, have killer results, and an amazing service And yet say nothing about anything before the call So much potential lying in these sales processes man

Solving a niche problem = clarity in marketing, sales, and fulfillment

Don't take it personally that prospects are ghosting you They're just confused They book excited about a solution Then realize they can't even articulate their problem and what they want So they ghost The fix isn't better scripts It's clarity before the conversation

Why your sales team is burnt out (it's not rejection or no shows) Your closers are therapists, teachers, and mind readers rolled into one. Here's how calls typically go: First 20 min: "So what exactly do you do again?" Next 15 min: "How is this different from (competitor)?"…

You think you have a lead problem But last month: 200 booked calls 80 showed up 20 closed You don't need more leads You need to fix the gaps

Why your 3-call close is killing you: Call 1: Education Call 2: Objection handling Call 3: Justification What if they showed up already understanding: Their exact problem Why it matters How you solve it One call. Done.

Much better working on a curved monitor You get consumed in the screen and see everything

"They were interested but needed to think about it" Reality - you overwhelmed them with info on the call and forced them figure out their problem & what they wanted on the call instead of before it Stop selling on calls Start pre-selling before they show up