Kaya Yurieff
@kyurieff
I write a newsletter about the creator economy @TheInformation, Vermonter, GW alum, daughter of an immigrant 🇵🇱Kaya like Kayak [email protected]
Exciting news: @theinformation’s Creator Economy newsletter has surpassed 100,000 subscribers! 🎉🎉 so grateful to this incredible community!!! An epic way to end the year
Creator Economy: What to Expect from Meta, Snap, YouTube Earnings Tariffs were expected to derail advertising demand. Upcoming results from Meta and YouTube aren’t likely to show that happened. Read more from @kyurieff👇 bit.ly/4kRESbw
IGA SWIATEK WIMBLEDON CHAMPION 🏆✨ @iga_swiatek completes an incredible final to defeat Anisimova and win her sixth Grand Slam and first Wimbledon title. #Wimbledon
Creator Economy: Linda Yaccarino’s Legacy Turning X Into a Creator Destination Elon Musk’s X promised to attract creators. Under outgoing CEO Linda Yaccarino, here’s what happened. Read more from @kyurieff 👇 theinformation.com/articles/linda…
What we know—and don’t know—about the plan for a new TikTok app. W/ @kyurieff: theinformation.com/articles/know-…
Exclusive: TikTok is building a new version of its app for users in the U.S., ahead of a planned sale of the U.S. app to a group of investors. Read more from Sylvia Varnham O'Regan and Juro Osawa 👇 theinformation.com/articles/tikto…
New data: The rebound for U.S. creator economy startups has once again faded. Funding for these American companies declined 8% to about $678.9 million during the quarter ending in June compared to the same period a year earlier. More in my newsletter: theinformation.com/articles/u-s-f…
Scoop w/ @SylviaVarnham: In addition to TikTok Shop cuts on Wednesday, TikTok also laid off employees on its U.S. trust & safety team theinformation.com/briefings/tikt…
So thrilled to finally be able to talk about what we've been cooking up for The Information's annual (and iconic) WTF Summit. Line up below and tickets here: theinformation.com/events/wtf-sum…
Following @kyurieff is like having a decoder ring for the future of tech. She breaks down big AI stories like she’s texting a friend — no fluff, just clarity. If you wanna get what’s next before it trends, hit that follow. #AI #future #news theinformation.com/newsletters/cr…
Notable in media and tech 👇🏼
Scoop: TikTok and Instagram are working on versions of their apps customized to run on TV screens following YouTube's success in the living room w/ @KalleyHuang theinformation.com/articles/tikto…
Exclusive: TikTok, Instagram Plot TV Apps Following YouTube’s Success Following YouTube’s lead, Meta Platforms and TikTok are working on apps customized to run on TV screens. Read more from @kyurieff and @KalleyHuang 👇 theinformation.com/articles/tikto…
Scoop: TikTok and Instagram are working on versions of their apps customized to run on TV screens following YouTube's success in the living room w/ @KalleyHuang theinformation.com/articles/tikto…
Netflix, Amazon Hunt for Their Next Hit on YouTube Netflix and other streaming apps want to run shows from popular YouTubers. The catch: creators won't ink deals that hurt their online following. Read more from @kyurieff and @sizpatel 👇 theinformation.com/articles/netfl…
Creator Economy: A Startup Aims to Create Online Shows for TV Studios A startup pitches TV studios on making and running series on the internet, as a way to attract online fans and test concepts. Read more from @kyurieff 👇 theinformation.com/articles/start…
When one of your favorite newsletters writes about your #digitaldiplomacy work with creators. Grazie @kyurieff @theinformation And thank you @Sabino_Curcio @GrowingUpItalia, @jaymefranklin16 @ConservateurMag, Janice deGarmo @TechDiplomacy for your insights theinformation.com/articles/itali…
Creator Economy: YouTube Shorts Are Finally Paying Off YouTube is in fierce competition with Spotify for podcast listeners. It’s using its massive breadth to gain an edge, write @kyurieff and @sizpatel. theinformation.com/articles/youtu…
YouTube just launched podcast charts, and the top 10 is pretty different than those on Spotify or Apple's charts. The chart ranks programs by watch time, and updates every week, so programs that publish frequent, longer episodes have a better chance of showing up at the top.