Kurt Elster
@kurtinc
Helping DTC brands fix leaks & grow faster on Shopify. Since 2012. Host of The Unofficial Shopify Podcast, a top 0.5% show where ecom operators share what works
Rumor has it that Amazon has turned off Google Shopping ads. I will be able to confirm & analyze this in detail via Auction Insights in a couple of days.
free shipping isn't the deal breaker you think it is
Most brands never test shipping. It changes perceived value, urgency, and friction all at once. We tested a flat $2, $5, and $7 shipping fee. It beat free shipping on every key metric. Same ops. Same product. Just more profit. Test your shipping.
"Most brand virality is paid for." @BryantGarvin drops truth bombs about Purple Mattress, viral marketing, and why crowdfunding isn't just about raising cash. New episode live now. The Unofficial Shopify Podcast. youtu.be/wDlijQtbLJo
Years later, and FJerry is still finding brands to sue for using the Dude With Sign meme in ads. Another one filed today:
PSA: Stop using Dude With Sign memes in your ads! FJerry has sued half a dozen brands so far just this year, alleging copyright infringement and publicity rights violations. Here's the allegedly infringing post targeted by the latest case, filed today:
BREAKING: @muckrack analyzed the citations for a MILLION realistic user prompts into LLMs and if you’re a PR pro, you NEED to know the results and implications: BACKGROUND: Per @PatrickCoffee's WSJ article from yesterday, although only around 5.6% of U.S. [desktop] search…
Just want to be transparent with my followers - I have NOT been paid by Big Taco to promote Taco Wednesday. My love of midweek Mexican food is 100% organic and not influenced by the so-called tortilla mafia. #notanad #itsaparody
Taco Wednesday I hope
TW? TikTok Walmart? Triple Whale? Trigger Warning? Tiger Woods? Taco Wednesday?
if you're posting TW social today and you didn't disclose it was paid content, let it be known there is a media outlet working on a story about it
YouTube lets you target people who searched for your product in the last 30 days. Without pixels. Without cookies. Within Google's ecosystem. That's one of @BryantGarvin's tips on The Unofficial Shopify Podcast this week. youtu.be/wDlijQtbLJo
RE: BFS being removed in error - we're working on a fix currently.
Feels like ChatGPT early adopters are entering the Trough of Disillusionment. AI's real value will be tested here... if the bubble doesn’t burst first.
do we have a moral obligation to intervene if a friend is posting chatgpt content on linkedin?
Shopify's app review notifications are a rollercoaster. All in the same notification: ✅ "Review… published" ✅ "New review…" 🛑 "Review is archived…" Thanks?
Brought a nicotine-yellow Dreamcast back from the dead this weekend. Whitened, deep-cleaned, & new CMOS battery.
I'd act surprised but I canceled Amazon Prime in January and reduced spending so...
Consumer spending growth is stalling.
got our "Built for Shopify updates needed" annual review email. only SEVENTEEN items to address, but half of them are related to onboarding