Kendall Baker
@kendallbaker
The sports newsletter guy. Words and emails at @YahooSports. Previous: @axios, @sports_internet, @espn.
I hope Bleacher Report got the clicks they wanted from this desperate clickbait attempt

Apple paying $250 million a year for something (But also, he's right)
Can't think Apple is thrilled at paying $250 million a year for 120k viewers per match. MLS averaged 343k viewers on ESPN/ABC in final year of last deal.
Remember when the lead-up to the college football season used to be about... football? That was fun. This week's main talking points: - NIL collectives - Revenue sharing - CFP expansion - Realignment 💤💤 Wake me up when we start talking sports
MLS Commissioner Don Garber says Apple TV's MLS Season Pass viewership is averaging 120,000 unique viewers per match in 2025, and that it is an "almost 50%" increase over 2024. Credits increase in distribution for gains.
*finished I thought ghost writers were supposed to know proper grammar
TJ McConnell in the Players Tribune article: “You’d think people would learn by now, but: We’re actually not done.” 🔗 theplayerstribune.com/tj-mcconnell-n…
Remember when Hollywood used to release sports movies, like, all the time? That was cool. “Happy Gilmore 2” had me looking back at 1996 when the original came out. Take me back!

Wrong. It was Friday November 19, 2004. Malice at the Palace.
No kid remembers their best day in front of the TV.
People are saying it’s actually nuts. It’s driving people crazy
There's a new Marvel out that's supposed to be nuts
Spent a bit of time at the WNBA All-Star Game chatting with a new basketball fan: Harvard economist Claudia Goldin, who has been advising the WNBA players in their labor negotiations, part of a more robust strategy this year from the union si.com/wnba/wnba-play…
When I came across this photo today, I was immediately floored. But I couldn't figure out what was happening: How was the image being reflected like that? To find out, I went straight to the source: the man behind the camera. His answer blew me away. 👇 💬 Sean Gardner, Getty…

