Jason Zada
@jasonzada
Emmy award-winning director and founder of @secret__level. Director. AI. Video Games. Greatest hits: The Forest (feature), Take This Lollipop, Elf Yourself.
Still catching my breath after an unforgettable week at TED 2025. I had the honor of giving a talk on storyworld building— highlighting how generative AI is unlocking new ways to create and the power of participation and interactivity within entertainment. I’ve spoken on many…
This jam from 1988 is a bad ass slow jam. youtube.com/watch?v=gCWrlm…
This is the year of control. AI tech companies will launch more CONTROL over the content we generate. The number one thing we have been lacking is coming and coming quick.
Really emotionally resonant, Jason. Kudos. Early days of a new cinematic art form. Those who can’t recognize it are like the folks who thought hip-hop wasn’t music. What an exciting time for filmmakers.
Friendly reminder.
AI peeps - JSON prompting is just influencer hype. Highly structured prompts are way better than all the extra info that I keep seeing in people's JSON prompts. They're lazy, and you will not get better results than detail-oriented, highly structured prompting. This is the prompt…
Listen to one of the best at promoting for Veo. 🤘🏼
For anyone having a conviction that prompting in JSON is the reason why they get better results: it’s not. It’s literally because you structure your prompts better and create sections with clear goals. I brought up something similar when sharing my findings in VEO2: structuring…
Literally the dumbest thing ever. It doesn't make the outputs better, trust me. I am thinking about releasing my Veo3 Prompt GPT soon.
I don’t get the trend of using JSON prompts for Veo 3. Who even came up with that? 🤷♂️ I don’t really see better results compared to a well-written description. But yeah… those posts do seem to get more traction. Feels a bit like clickbait to me.
East LA by @iamwill ft. Taboo. Secret Level handled all the AI visual effects in the video, and we’re incredibly proud to support Will, Taboo, and this beautiful celebration of East LA and Hispanic culture. As someone who considers LA my second home, this one means a lot.…
I'm super proud to share the new music video from @iamwill, called 'East LA.' @secret__level handled all the AI VFX in the video, and we’re incredibly proud to support Will, Taboo, and this beautiful celebration of East Los Angeles and Hispanic culture. youtube.com/watch?v=i7nHRp…