First Day

@firstdaypr

We are a full-service marketing, strategic consulting, and public relations firm for movers and shakers in the K-12 education space.

Phoenix, AZ

Joined August 2022

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First Day@firstdaypr · Apr 8

[2] Arkansas – Now universal! 🎉 Arkansas opened its Education Freedom Account program to up to 40k K-12 students statewide. Gov. Sanders believes, “there is an education freedom revolution sweeping America and Arkansas is proud to lead.”

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Gov. Henry McMaster@henrymcmaster · May 7

I've signed the School Choice and Educator Assistance bills into law. Empowering parents and teachers with choice, for their children or for their careers, is another great step toward securing future prosperity for all South Carolinians. I look forward to celebrating these…

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First Day@firstdaypr · May 3

We're SO hyped for Texas families and ed-entrepreneurs💙 Let our Texas team empower you 👉 check out educationsavingstexas.com

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Texas ESA Program@texasesa · May 3

We're so excited to celebrate the signing of the #TexasESA by @GregAbbott_TX with an incredible new brand and website with information for ESA providers - brought to you by the team at @firstdaypr ! Visit the site, sign up for updates, and let's connect! educationsavingstexas.com

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First Day@firstdaypr · Apr 8

[6] At First Day, we want to empower K-12 innovators and partner with states to open access and make these programs work for families and educators. The expansion of ESAs is more than policy to us, it’s a movement toward empowering every child with an education that fits.

First Day@firstdaypr · Apr 8

[5] It’s happening everywhere. Wyoming made its ESA pilot universal ($7k per student for all). Idaho created a new $50M tuition tax credit (worth up to $5k per child). Iowa is expanding its ESA to more incomes now and all students next year and that just mentions a few.

First Day@firstdaypr · Apr 8

[4] Tennessee’s new universal ESA program approved! Gov. Lee signed the Education Freedom Scholarship into law, making every student eligible for one of 20,000 $7,000 in education funds starting in 2025.

First Day@firstdaypr · Apr 8

[3] Utah is tweaking their new ESA. Last month, Utah adjusted the program: ‘25 school year homeschoolers get $4k–6k and private schoolers maintain $8k, the state introduced new caps and limits to extracurriculars, switched program managers, and expanded funding $20 million.

First Day@firstdaypr · Apr 8

[1] Texas! $1 billion dollar moves in the Lone Star State. The Texas Senate passed a bill to give families $10,000 per student in an ESA for private school tuition and more. The House’s plan ties ESA funds to 85% of public school spending per pupil (about $10k each).

First Day@firstdaypr · Apr 8

Education Savings Accounts are making headlines in state capitols! 🏛️Here are the latest #ESA updates from the past month, showing huge momentum for educational choice 🧵

First Day@firstdaypr · Mar 27

Thrilled to partner with @StatePolicy on a #schoolchoice study, “Lessons from Arizona: How States Can Improve ESA Programs.” With Jane McEnaney, SPN's Director of Ed Policy, we explore #ESA & how states can better serve K–12 families. Read it today! spn.org/articles/how-s…

firstdaypr's tweet card. New research from State Policy Network highlights the challenges parents face when enrolling their children in ESAs.

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First Day@firstdaypr · Feb 10

Why choose a marketing firm over in-house? -Industry expertise - Specialized skills - Cost-effective solutions - Fresh perspectives - More time for your mission At First Day, we deliver innovative strategies and top talent to help you rise! 💡#marketingstrategy #firstday

First Day@firstdaypr · Feb 6

Critics argue school choice harms public schools, but @edchoice reports: - Public school funding has increased. - No decline in student performance found. - Opponents use extreme rhetoric regardless of program size. Read the full report: edchoice.org

First Day@firstdaypr · Feb 3

🚨 Education Orgs & Schools — THE Texas ESA bill dropped today! ✅ Eligible for tuition, therapies, tutoring & more ✅ $1B in yr 1 funds ✅ Ran by Comptroller & 3rd party vendor(s) Questions about #schoolchoice, getting certified, or how this impacts your organization? DM us!

firstdaypr's tweet image. 🚨 Education Orgs &amp; Schools — THE Texas ESA bill dropped today!

✅ Eligible for tuition, therapies, tutoring &amp; more
✅ $1B in yr 1 funds
✅ Ran by Comptroller &amp; 3rd party vendor(s)

Questions about #schoolchoice, getting certified, or how this impacts your organization? DM us!

First Day@firstdaypr · Jan 16

School choice is expanding—how do families find their options? The @edchoice 2025 Report emphasizes marketing's role in connecting families to scholarships and ESAs. At First Day, we craft engaging messages to help. #MarketingEducation

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First Day@firstdaypr · Dec 16

Engaging K-12 families is vital! Parents trust us with their kids' futures. First Day provides custom social media templates and engagement strategies. Let’s enhance outreach—contact our marketing director today! #FamilyEngagement #FirstDay #EdMarketing #schoolchoice

First Day@firstdaypr · Dec 13

At First Day, we understand the challenge of connecting with K-12 families. Our customized packages help education entrepreneurs enhance marketing and outreach to reach more families. Let's unlock your growth potential! #schoolchoice #educationentrepreneur #EdMarketing

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EdChoice@edchoice · Dec 3

This #GivingTuesday, give the gift of educational freedom to kids across America! 🌟 Join our EdChoice Champions monthly giving program and help us empower families with the resources they need to choose the best education for their children. Your support can make a…

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