eCom Email Marketer

Retention starts with respect. Use these 6 rules to help make your emails more personal, more valuable, and way more effective. (Bookmark & save this post for your next campaign)

AI is the ultimate hack for eCommerce marketers. It helps you automate the grunt work, sharpen your strategy, and send smarter messages that convert. And no, it doesn’t kill creativity. It gives you more space for it. The problem? Most marketers aren’t using AI to its full…

Marketing Tip: A customer’s first impression starts before they visit your website. It starts with your ad, your social post, etc. Make every touchpoint feel intentional and on-brand. That’s how you earn the click.

Copywriting Tip: Replace vague phrases with concrete examples. Instead of “easy to use” say “set up in less than 5 minutes without instructions” Specifics make your promise believable.

3 Must-Know Email Marketing Rules + 4 Types of Emails You Should Be Sending

I’ve been doing email for 17+ years. Launched 4 companies. Bootstrapped, raised, sold, failed, scaled. Here’s the one truth I come back to every time: You’re not sending enough emails. Not because of open rates. Not because of unsubscribes. Not because of “best practices”.…

Copywriting Tip: Use testimonials that tell stories. “I loved it” is forgettable. “I doubled my revenue in 30 days using this tool” gets attention. The best testimonials show the transformation.

Marketing Tip: Your offer matters more than your headline. Clever words can get attention. But a clear, valuable offer is what converts. Fix the offer first. Then fine-tune the message.

6 Marketing Tips That Will Help You Make More Money:

AI is changing how we browse the web. Meet @Norton @neobrowser: The first safe & proactive AI-native browser that works smarter with you. More than just a browser, Neo is your intelligent, always-on companion for navigating the web. Here's what makes it different: Neo doesn't…

Marketing Tip: The strongest brands don’t speak louder. They speak more clearly and more often. Clarity builds trust. Repetition builds recognition. Together, they build a brand that lasts.

Copywriting Tip: Avoid filler words like “just,” “really,” and “very.” They weaken your message. Cut them and say exactly what you mean. Stronger words lead to stronger results.

Stop spamming non-buyers with discounts. Most brands do this wrong: -Cart abandoner = "We miss you! 10% off" -60 days silent = "Come back! Limited time!" That's not re-engagement. That's begging. Split your inactive list: Past buyers: They already trust you -Remind them why…

The best teaser emails don’t say much. Why? Because they don’t need to. When design, timing, and copy work together, curiosity does the rest. Here are 7 brands that nailed it with their product teasers👇

The best teaser emails have a secret: they don't actually tell you much. A blurred product image. A cryptic subject line. A "coming soon" that makes you lean in instead of scroll past. When curiosity does the heavy lifting, you don't need to oversell or over-explain. You just…

💥 REALITY CHECK: 73% of scaling DTC brands are flying blind on multi-state tax obligations. Here's what I've seen across the 100’s of ecommerce brands I've worked with: ✅ They nail product-market fit ✅ Scale to 7+ figures ✅ Build strong marketing funnels ❌ But completely…

YES, CHEF. 🫡

5 Elements For Creating Engaging Emails:

Copywriting Tip: People make decisions emotionally and justify them with logic. Lead with the feeling they want. Follow with the facts they need. That’s how you connect and convert.