DTC Index

I like the data that I get to contribute to the DTC Index, but it's way cooler to see the different data brought from @KnoCommerce @Varos_com @stamped_io in the monthly report. This chart in particular fascinates me about the customer journey.

Next report is coming in at 60+ pages...😬 -YoY data on BFCM discounts and CVR -Shopify's Q1 performance -Why do people buy & who’s spending the most -The connection between 5-star reviews & AOV & more If you love data, subscribe ASAP: dtcindex.com

Consumer Sentiment from the DTCCI.co data is moving in a positive direction in all metrics. It's subtle in some, more drastic in others. Thanks to @JeremiahPrummer at @KnoCommerce for the survey; thanks to @TaylorHoliday @CommnThreadCo for organizing. @dtcindex

From this week's DTCCI.co data, we Present Spending Sentiment has been hovering around the same values as last year at this time - a welcome increase from the Q1 record low. More data in this month's @dtcindex report. Thanks to @JeremiahPrummer @TaylorHoliday

Looking at this week's DTCCI.co data, it looks like consumers have a better feeling about spending. First, future spending continues to climb - still behind last year though. @JeremiahPrummer @KnoCommerce @TaylorHoliday @CommnThreadCo @dtcindex

Good explanation of some of the data we to calculate the DTCCI.co and present in the @dtcindex Yes, this year had some rough consumer sentiment around spending in the present and in the future. It doesn't shock me to see the Shopify numbers.

We hired a researcher this month who's 100% dedicated to finding you insights that can help you make better decisions. This is the first piece of work she's publishing. So much more to come. 👀

According to fresh survey data from the upcoming DTC Index report, the biggest spender in 2025 is… you 😉 Full report drops Monday. Make sure you sign up: dtcindex.com DM us if you want a summer discount 👀

I was on the most recent episode of Marketing Operators Pod talking about Consumer Confidence and Spending Power that we developed for the dtcci.co I'll link the original thread on DTCCI below. @dtcindex @TaylorHoliday @JeremiahPrummer @CommnThreadCo @KnoCommerce

Present purchase sentiment has crept upward while future purchase sentiment still remains low. Thanks to @JeremiahPrummer at @KnoCommerce for the great survey data. Thanks to @TaylorHoliday at @CommnThreadCo for pulling this all together. More depth available in the @dtcindex

Consumers can have different sentiment about purchasing at different times of year and that clearly impacts how brands perform in their marketing. How do you put a number on Consumer Confidence? Researchers have been trying to put a number on it since the 50’s, but I was never…

I'm working through market elasticity from this week's DTCCI data. In the mean time, we've seen a record turn away from Marketplace (Amazon, Temu, etc.) sentiment in April only to be topped by May. I'm not sure if this support for Temu that fell apart with the tariffs on China…

Less tariffs = more confidence in the Economy Do not mistake this for consumers' confidence in purchasing; there are other metrics to consider. Thanks to @JeremiahPrummer at @KnoCommerce and @TaylorHoliday at @CommnThreadCo All part of @dtcindex

From this week's DTCCI.co data, we saw an uptick in Economic Sentiment even before tariffs were changed, but it wasn't the same for all states. Thanks to @JeremiahPrummer at @KnoCommerce for the survey data; thanks to @TaylorHoliday at @CommnThreadCo @dtcindex