Carolyn Shelby

LLMS.txt ≠ robots.txt It’s like a treasure map to your best, AI-ready content. Digging without a good map is like dropping 100 guesstimated caissons and hoping one hits Templar gold. AI doesn’t have the budget for a centuries-long dig. Anyway, check out my latest article :)

Worried about AI Overviews pushing your content out of the spotlight? I’ll be at @smx in Boston hosting a live clinic with @crystalontheweb where we’ll cover how to structure content and audit real sites live. Join us on June 12th and bring your toughest questions.

Worried about dropping traffic or missing out on AI Overviews? Join SEO pros @cshel & @crystalontheweb for a live clinic on optimizing content, structuring data, and adapting to AI-driven search—plus, volunteer your site for a live audit! searchengineland.com/smx/advanced/a…

Worried about dropping traffic or missing out on AI Overviews? Join SEO pros @cshel & @crystalontheweb for a live clinic on optimizing content, structuring data, and adapting to AI-driven search—plus, volunteer your site for a live audit! searchengineland.com/smx/advanced/a…

Excited to speak at #GEO Conference in Austin TX on Fri! Catch my sesh: Structuring Content for #AI - beyond structured data: strategies to help LLMs understand & surface your content @yoast #SEO was doing this before it was cool ;) <10 tix left! geo-conference.com

Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility. via @cshel: hubs.li/Q03wpZmz0 #SEO

Yoast SEO Functionality Is Now Available Within Google Docs. via @martinibuster: hubs.li/Q03ww4FH0 #seonews #Google #SEO

🚨New feature klaxon from @yoast SEO! 🚨 We have now introduced our llms.txt generator for your #WordPress site! Update and enable - simple!

The thing I couldn't write in the LLMS.txt article I wrote in @sengineland last week was that today (June 10) @yoast released an LLMS.txt feature in Yoast SEO that automagically generates an llms.txt file for your #WordPress site. Plz check it out! yoast.com/yoast-seo-june…

And thus begins the next chapter of a FAIRer, safer, better WordPress. fastcompany.com/91347003/wordp…

PSA: Women join professional Slack workspaces for *business reasons*, not to field creepy DMs and certainly not to get picked up. If it’s not work related, stay out of their DMs.

📚 Just read one of the best no-fluff playbooks on structuring content for AI search. @cshel breaks down exactly how to make your content AI-friendly without sacrificing quality. Her insights are spot-on: 🏗️ Logical heading hierarchy: H1 → H2 → H3 structure isn't just for…

If you're running #WordPress plz check out my latest in @sejournal -- It's not about how LLMs work, it's about how to structure your WP site so AI-powered search can understand & cite you. Practical tips for thriving and whatnot :)

Something was just delivered to the house, husband brought it in. I yelled from my office "What is it?" he apparently replied "A bag from Dick's" -- but I assure you, that is *not* what I heard.

Relevance is the new ranking signal: How AI search redefines optimization via @cshel searchengineland.com/relevance-is-t…

I just heard someone in the office refer to Pete Davidson as an “unconventionally handsome comedian” which is a whole lot of charity to pack into one sentence.

🙌 May SEO News Be With you with Today's #SEOFOMO [May 4, 2025] - Here's the latest in SEO 👇 * ​Journey Optimization, Not Just Keywords: The Future of Google Search with @Suzzicks * How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's…

We’re kicking off Pubcon Austin 2025 with a true pioneer in the industry. @cshel, Principal SEO at @yoast will take the stage as our opening keynote, and trust us, you’ll want a front-row seat for this one. Don’t miss out. Reserve your spot now: bit.ly/4ii0pZY

PSA for #SEO people: Structured data ≠ Structuring content One is nice to have. The other is necessary. Here’s how to make sure LLMs actually understand you: