Cheryl Caplow
@c2caplow
Marketing professional with focus on engaging, converting, and retaining audiences
.@Google Search Labs is testing #WebGuide, an #AI-powered feature that groups search results by topic. Goal is to help users find information by grouping related links together based on intent. #SEO @MattGSouthern @sejournal searchenginejournal.com/web-guide-goog…
.@ChatGPT appears to use @Google’s search results as a fallback for web pages that it cannot access or that are not yet indexed on Bing. @martinibuster @sejournal searchenginejournal.com/chatgpt-appear…
The final day of Google Search Central APAC 2025 focused on query understanding, content quality, and what happens before results hit the page. searchenginejournal.com/google-search-… via @TaylorDanRW, @sejournal
In uncertain times successful marketers know their strategies must go deeper, not broader, into their target customers in the marketplace. Invest in precision over volume. @anngynn @CMIContent contentmarketinginstitute.com/content-market…
LMAO! Trump thought talking about Fed Reserve construction costs as a real estate developer would distract from the Epstein files. Then Jerome Powell humiliated him so badly that Trump probably wishes he’d stuck to the Epstein files. This exchange is a MUST-WATCH! 🤣
The marketer's role transforms as #GenerativeAI takes on more production grunt work. One of the most critical new skills is learning how to prompt AI effectively. @MediaPost @LeapPointLLC mediapost.com/publications/a…
.@Google's #AI Mode, AI Overviews, Circle to Search, and Lens behave like featured snippets or knowledge panels. All AI Overviews and AI Mode features rely on the same crawler that powers #Googlebot. @TaylorDanRW @sejournal searchenginejournal.com/do-we-need-sep…
The top trending areas of their annual marketing budgets #B2B enterprises expect to increase investment in are #AI-driven campaigns, personalization, and intelligent automation. @ayaznanji @MarketingProfs marketingprofs.com/charts/2025/53…
A report from security firm @Netcraft finds that #AI #chatbots are frequently directing users to phishing sites when asked for login URLs to major services. @MattGSouthern @sejournal searchenginejournal.com/ai-chatbots-fr…
The decline @Google’s top organic positions highlights how search behavior is changing as #AI-generated content plays a larger role in discovery. #SEO @MattGSouthern @sejournal searchenginejournal.com/google-ctrs-dr…
What started as niche in-jokes in the internet's earliest days are now fully integrated formats for brand storytelling. The point of using #memes in #marketing isn’t to go viral anymore. It’s to go relevant. #content @CMIContent contentmarketinginstitute.com/content-market…
.#CTV tracks view-through conversions, whether someone saw the full ad and took later action and can influence every stage of the funnel, from awareness to store visits and sales. #MarketingStrategy @MediaPost @brkthru mediapost.com/publications/a…
New setting: hide AI-generated images in DuckDuckGo Our philosophy about AI features is “private, useful, and optional.” Our goal is to help you find what you’re looking for. You should decide for yourself how much AI you want in your life – or if you want any at all. (1/4)
For improved #AI visibility, include your data sources and research methods with their limitations, as this level of transparency makes your content more verifiable to AI. #SEO @andreasvoniatis @sejournal searchenginejournal.com/how-to-get-you…
According to 1,700+ global users surveyed, the major features missing from current #CMS are easy content scaling, advanced digital asset management, and better collaboration tools. @storyblok @ayaznanji @MarketingProfs marketingprofs.com/charts/2024/51…
.#colbertlateshow has been the number one show for the last nine seasons. Paramount's press release said it was "purely a financial decision ...not related in any way to the show’s performance, content or other matters...” Nope. @MediaPost mediapost.com/publications/a…
These 5 essential @Google tools form the foundation of effective #SEO work. They’re free, they’re official, and they show you exactly what Google values. @MattGSouthern @sejournal searchenginejournal.com/googles-top-se…
Is it equitable? No!
There's some giddy excitement as Republicans discover that tariffs bring in tax revenue. Umm... yes. A tariff is a tax. Taxes raise revenue. That's not in question. Rather: Is this a tax that's efficient? (No.) Is it equitable? (No.) Does it serve our national interest? (No.)
Effective execution of #B2B pipelines is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume. @ayaznanji @MarketingProfs marketingprofs.com/chirp/2025/534…
Turning data into real-time insights and predictions is the top area where marketers say their team would most benefit from having #AI expertise in the next 12 months. #MarketingSuccess @growthloop @Ascend2research @ayaznanji @MarketingProfs marketingprofs.com/charts/2025/53…