Brennen Schlueter ◡̈
@brennenschlu
Burning Playbooks @heretic_wtf | Past: CMO @aleohq, @rabbithole_gg, @gaianet_ai + @247LS, @WiedenKennedy, @tbwachiatla
Today I’m excited to announce @Heretic_wtf, a creative marketing studio founded to help build brands worth paying attention to. Web3 is at a crossroads. 4 years ago when I went full-time into the space, there was a clear need for unique positioning for projects to stand out.…
We love helping a brand like @icebreaker_xyz reposition and reintroduce themselves. What we did: -brand narrative -visual identity (logo, font dev, color pallette) -content strategy -Graphic design
In a world of fake profiles and AI generated content, Trust is more important than ever. Icebreaker is rebuilding the professional network from the ground up based on who you actually know and trust. Our new brand reflects that: Bold. Human. Warm.
many such cases
Operators are standing by at [email protected]
Browser wars are back on
We're excited to finally release our next big product after launching Perplexity in 2022: Comet. Comet is a browser that's designed to be a thought partner and assistant for every aspect of your digital life: work and personal.
We're entering an era of digital first brands whos ancestors are DTC darlings Dollar Shave Club, Dollar Beard Club, Squatty Potty, and Poo Pourri
New mission: get rich
Just read Nick Asbury's latest takedown of the brand purpose movement, and it crystallized some thoughts I've been wrestling with. Corporate authenticity IS possible, but only when brands accept they're not for everyone. Real purpose comes from focusing deeply on specific people…
love this concept a lot. Humanize the overly inhuman tech. Show the relationship. show the passion. also, skinny jeans spotted... recession indicator?
If your most engaged team and community members can’t explain what and why you’re building simply, solve that before trying to get as much attention possible.
Here's an example of engineering as marketing we built at Aleo: BotBusters. Aleo's problem: the tech is tough to get into people's hands Our goal: create a user-facing app anyone could use and feel the tech The solution: create a game based on zk-verified identity so anyone…
What a cool engineering as marketing campaign from @eco -created an entire entity @deptofagri -launched a cool standalone product experience 🧢 -encourage re-engagement with the core product that @eco provides nice work @BobbyThakkar and team
The Department of Agriculture is now live Buy the hat. Tap weekly. Harvest rewards.
Here's the idea: have our executive go off the deep end, take the spotlight, and detract from a leading brand in the space.
We've been sharing a lot of the work weve done at @Heretic_wtf this year. This one was one of my faves. -Great mission gave us good background for a great narrative -we leaned into this "omnipotent being" as a core concept for the brand -built an amazing narrative for the team…
We don’t do only emerging tech Music Club can’t talk about who’s performing. It’s a complete surprise. Plus an interesting brand challenge. So we leaned into it rather than ignore it. Made the mystery the brand.
Anotha day anotha project. Music Club is a private music membership: secret lineups, unforgettable VIP nights. Music Club is live music done differently. We redid their brand and website to prepare them for expansion into new markets (NYC👀). musicclub.com
Thanks to the @hourglasshq team for the partnership on this rebrand. The brand is strong @Charlie_Pyle!
Work we're proud of: rebranding @hourglasshq Hourglass is different in the idea of leveraging time to optimize your restaking rewards. So we built the brand identity around it's namesake ⏳combining the concept visually.
Downsides to not building a brand • VCs will ghost you. • You won't have a voice. • Competitors will copy your features.