Heretic
@Heretic_wtf
Subverting Expectations. Burn the playbook.
We love helping a brand like @icebreaker_xyz reposition and reintroduce themselves. What we did: -brand narrative -visual identity (logo, font dev, color pallette) -content strategy -Graphic design
In a world of fake profiles and AI generated content, Trust is more important than ever. Icebreaker is rebuilding the professional network from the ground up based on who you actually know and trust. Our new brand reflects that: Bold. Human. Warm.
Scrolling through other agencies' posts, I don’t see any work ☹️ I was hoping to be inspired.
Beyond branding, we brought this to life in a few ways: Knowledge visualized as a growing organism (AI generated) 🧬 Conference booths made of organic materials 🌿 Merch inspired by science books 📖 Content that hammered the positioning 🔨
At least our website purposely doesn’t have work on it. We’re trying to be 𝕸𝖞𝖘𝖙𝖊𝖗𝖎𝖔𝖚𝖘. Other shops just 𝐇𝐚𝐯𝐞 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐬𝐡𝐨𝐰 ☹️
Your brand should be more like regular folks. Smart people waste time trying to find deep meaning while regular folks already get it. The real answers aren't complicated, but professors and experts can't see them because they're too busy showing off how much they know.
are you a marketer? or are you a thinkboi grifter only worried about your own brand? choose one
we like to do fun things
Here's an example of engineering as marketing we built at Aleo: BotBusters. Aleo's problem: the tech is tough to get into people's hands Our goal: create a user-facing app anyone could use and feel the tech The solution: create a game based on zk-verified identity so anyone…
Here's the idea: have our executive go off the deep end, take the spotlight, and detract from a leading brand in the space.
