Arindam Paul
@arindam___paul
Building @atomberg_tech | Tweets around D2C, consumer brands, health, books, sports, fitness & startups | Take my work seriously, not too much myself
Updated thread collating my tweets that deep dives into multiple aspects of scaling digital first consumer brands Written primarily from first hand experience of growing a brand from 0 to 1000 cr ARR in 8 years in a capital efficient manner Read & RT if you find it useful 👇
Chat with @kaushikmkj I legit end up buying a headphone every 8-12 months due to ear pads wearing out from usage in gym Just bought another one yday If anyone has found something that lasts longer, happy to buy and try
Why is cider not yet popular as a drink in India? Taste and flavours are really good
“Do not go gentle into that good night Rage, rage against the dying of the light” Proud of what Gill and KL did today from 0-2 and 311 behind. Long long way, but these fights are what make test cricket worth it
Now that I have picked up fair bit of Marathi, want to take it a notch higher Recommend the best Marathi movies on Hotstar/Prime/Netflix Will try and watch a few in the coming months
India will be playing cricket with Pakistan less than 5 months since this. Disgraceful decision.
Spent the first half of Saturday today doing after sales service calls with our service engineer and service team If you want to be really emphathise with the issues of consumers who use your product and also with the service engineers on ground who solve their issues, not…
Finally convinced my mom 🤣🥳🥳 @arindam___paul hope it lasts long!!
I’ve tried convincing my mom so much to buy an atomberg coz of FOMO yet she won’t 😔 If I move out of Bengaluru first thing I buy wherever I move to is an atomberg mixie
I have dreamed about this essay for 5 years! I finally wrote it down as I completed 15 years in the city this week. My love-hate letter to Mumbai 💚
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Launch an Atomberg Water purifier too, Companies like Kent are literally looting customers
We had a good Q1 But looking at the results of publicly listed competitors, i think we had a very very good Q1 Everyone so far mentioned unseasonal rains and poor summer resulting in category degrowth Also you kind of wonder what could have happened if the category grew too
I would remove the self imposed constraint of no ads/paid media You can constraint yourself with the marketing budget. Marketing budget is all content creation ( text content for SEO, video content, ad commercials etc) and content distribution costs ( paid digital media, TV,…
Question for founders & marketing folks: Can brands still rely on the same tactics and strategies that worked in the past, or do changing times demand new strategies? Here's the context: Our AUM share is growing (people with more money trust us), but our demat share is shrinking…
If India tour West Indies and face the attack of Seales, Alzari joseph and Shamar Joseph on the kind of pitches we saw in the recent Aus-Wi series , high chance we will lose
India and West Indies have both won just two of their last 11 Tests, yet concerns are only raised about one. Is that fair? #cricket
The whole share a lore about different things works coz People love telling stories about themselves. They need an opportunity and an audience
At one point around 2018 ( remember the 100s in Birmingham and Perth), Kohli was arguably the best test batter amongst the Fab 4 By the time all of them retire, I think amongst the 4, we will only club Root and Smith amongst the greatest test batters. They are at the same level…
Arjun has summarised well in a single sentence the challenge and opportunity for unorganised India - Abundant workforce, lack of workflows. We’ve built an entire company around this simple insight!
To put it in perspective: We have abundant workforce, but lack workflows. We have people who execute well, but not enough who design WHAT to execute. We have hands to build and vision to dream, but we're missing the crucial middle layer. And tech hasn’t been a failure so far..
Wrote articles for sports websites and magazines
share the story of how you made your first dollar online