Anurag Pagaria
@anurag_pagaria
Investor @Blumeventures | Here for the vibes and occasional hot takes Currently thinking a lot about AI, consumer, and the India story
The Indus Valley Report 2025 - 4th edition is here!! 🎉 This report is our take on India and the Indian startup ecosystem, through different lenses to sensemake what we call as “Indus Valley” - a catch-all moniker for the Indian startup ecosystem. Here are 14 lenses or frames…

"To be observant, agile and effective to deliver the Right Product, Right Price, Right Place & Quantity, Right Price Board and Quick Checkout (4RQC) to the customer. 4RQC emerged as a clarion call to converge the many thoughts and many ways to address one single agenda across…
The beauty of boring! What a wonderful letter by Neville Noronha in DMart’s annual letter. Having had the pleasure of knowing him, I can vouch for everything he’s written and stands for. Among of the rarest of all business leaders we have :) Must read :)
Fascinating chart from a @Redseer QCom report on how Orders Per Day Per Dark Store, that key metric for QCom players behaves in non-metros. The report covers how non-metros havent lived up to the expectation of QCom players. In the Indus Valley Report @anurag_pagaria and I had…
🚨 Join a Blume-backed startup as our first Social Media Intern For a new Blume Ventures portfolio startup | Gurgaon | Immediate Start | 3–4 months A Blume-backed vertical consumer startup—founded by operators from leading internet companies—is looking for its first Social…
if life is a jigsaw puzzle and we just have to find the answers and piece them together, it’s someone else’s picture we’re working to. And to whom, exactly, have we handed that power?

One of the best pieces I’ve read on taste. I feel taste is one of the top 10 most thrown around words but less than 1% companies practise it. Like taste isn’t just in the product- it shows in how you sell, hire, speak, and choose customers. You can’t always prove its…
x.com/i/article/1929…
Ground level access to the next wave of quick commerce. Get to do everything under the sun - high ownership, 0→1 Founder’s Office role Happy to chat with anyone who wants to know more about the role on Dm's
Cracked founder (top 1% in Ops per me) building a stealth mode vertical QCom play, hiring for Founder's Office role. Looking for consulting candidates (MBB, ATK, Parthenon, OliverWyman etc) with 3-5 yrs experience willing to work in hard mode. If we succeed, we will reshape the…
What does it take to build vertical SaaS in an AI-first world? At our recent event “Winning in the Vertical AI Era”, Parthiv Patel (founder of @Petpooja_POS , Restaurant POS software) and @gshubham14 (founder of Affinity, CRM for financial institutions) shared hard-won lessons…
Zomato with Nudge and now Zepto with Atom feel, for the first time these marketplaces are not restricting themselves to only logistics/ Private labels for margin expansion and acting more like consumer internet companies. They don’t just think of their mission as extracting most…
Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their…
To those who're claiming that this ceasefire is a let down, let me tell you as an Indian who's been witnessing Pakistan apply the doctrine of thousand cuts for 3+ decades now, what last few days mean - (1) For the first time since 1947, we drew a red-line on the loss of Indian…
We've received 300+ applications for the Vertical SaaS Mixer. Grateful for the overwhelming interest! Due to limited space, we’ve only been able to invite a small group of founders building in this space - and we still have a few slots open for founders building in Vertical…
Hello All👋! Blume is hosting a Vertical SaaS Mixer on 6th May (Tuesday) As AI transforms how software is built, we at Blume wanted to ask: What does it take to build SaaS in the vertical AI era? Vertical SaaS is no longer a niche - it’s becoming the dominant way software is…
let’s talk about “UnderNeat” the new innerwear/shapewear brand by @KushaKapila, @GhazalAlagh, and Vimarsh Razdan ⬇️