Ahmed shubber

We shot this 5 times until it felt right

Our vehicles can draw power from the grid, onsite generators, or with our very own PowerPacks—a 3,500 kWh energy container delivered directly to a job site.

A great example of why vehicle design is hard. Our exterior covers & interior trim molds are quite large.

A team of 5 full time people @ Lumina built a database of 45,000 excavation companies in 4 months. Everything from owner info, location, revenue, and size. We don’t guess market conditions—we map them.

Alot of these company owners knew about Lumina before I even reached out.

We’ve crossed 10,000 followers & 2,500 on the Lumina page in just one month. We’re just getting started. Now let’s get back to work.

All 4 of these configurations have been in development the last 14 months. First units begin assembly Q4 2025. Q1 2026, they’ll be introduced into our excavation fleet.

If you made toy-sized versions you'd still be a billion dollar company.

D10 vs ML6 More power, Modular, Same blade size but 48% smaller footprint for easy transport.

We're aiming to have 15 patents filed by year end 2025.

We’re interviewing a COO who scaled a venture-backed construction tech company to $100M in revenue before it was acquired. He told me, “I heard about your electric dozer before you even reached out.” That’s when it hit me, we’re building a real brand.

To build something like Lumina(quickly), you need to execute flawlessly across dozens of domains at once: controls, supply chain, vent design, assembly, and distribution. Most companies focus on one domain. We focus on many. It's worked well for us.

I’ve gotten a lot of bad advice from people with zero skin in Lumina My advice to founders: tune out the noise and trust your gut. Most of these people have never built real companies or complex products.