Chorley

Did you know $0.49 of every advertiser $1 is spent before it even reaches a publisher?🤔 At @AlkimiExchange fixing bad advertising with $ADS 🚨 #Alkimi is the world's first decentralised advertising exchange and we want you to be part of it! Looking to get involved in a $600Bn…

Building real-world, non-retail focused business means thinking in quarters, not weeks. The consistent repeatable revenue model takes time to establish. But once it's there, it compounds. We're up 72% from H1 last year to this year. That's real growth. At @AlkimiExchange…

$ADS is onto something I see a billion dollar marketcap happen this cycle. Customers getting used to open and transparant “blockchain” solutions. @AlkimiExchange has proven that campaigns running on their ad platform are cheaper and have better numbers than traditional…

This 100% defines 99% of crypto... chasing trends vs. solving a problem & building a real business. @AlkimiExchange is a 1%'er.

The numbers tell the story better than I ever could 3% for display, 5% for video, 8% for CTV. Compare that to traditional ad tech taking 30-50%. Explaining why our distributed approach is better for everyone (including letting you yield farm the internet) This isn't just…

Interestingly, the conversation has shifted from "Does #blockchain #advertising work?" to "How do we implement it?" That's progress. What do you think?

Been having interesting conversations in our community about why we don't move like typical crypto projects. As a real-world business in enterprise #advertising, we operate differently - longer cycles, deeper relationships, sustainable revenue. The infrastructure investments…

90% of startups fail, but only 10% of restaurants fail in their first year. Yet everyone thinks tech is "easier" than traditional business. Turns out serving actual customers actual products is more predictable than chasing unicorn valuations. Why do we romanticise the hardest…

Reality check: Every time you load a webpage, there's a tiny auction happening behind the scenes. Millions of these per second. Each one generates fees. Alkimi just plugs into what's already there. No rebuilding required. Sometimes the best opportunities are hiding in plain…

At the @Bitpanda_global x @PSG_inside Present: Vision D'Azur event! As an @Arsenal fan, never thought I'd be at a PSG event 😅 Running into familiar faces and interesting to see how football clubs are approaching Web3! @0x_LCS

Yesterday at the USDG beach house with @krakenfx at @EthCC ! It's really nice to be having crypto events at the beach rather than in some hotel bar. @0xkatienarain

After 10 years in programmatic, one thing was clear: Publishers get squeezed. Advertisers spend millions without really knowing where it goes. @Benjaminputley, @ChandruNarayana and I got tired of shrugging it off. we didn't start building @AlkimiExchange to patch the current…

After 10 years in programmatic, one thing was clear: Publishers get squeezed. Advertisers spend millions without really knowing where it goes. @Benjaminputley @ChandruNarayana and I got tired of shrugging it off. we didn't start building @AlkimiExchange to patch the current…

Reality check for people expecting crypto-speed results from adtech: Crypto trades happen in seconds. Advertising campaigns take months to launch. Brand budgets are set quarterly, not daily. Compliance reviews involve legal teams, not smart contracts. Stakeholder approvals…

Customer acquisition cost always goes up over time. Always. @facebook ads, @Google ads, every channel gets more expensive as competition increases. Early adopters win because they get cheap distribution before everyone else figures it out. What marketing channel did you…

"Why can't you just enable direct buying at scale already?" Because we need proof-of-concept campaigns first. Brands don't adopt new tech without seeing performance data, ensuring enterprise-scale integrity, building confidence. It's slower than crypto speed, but this is how…

Can-nes you believe it's over? Not yet, not without us sharing our experience. Here’s what the Alkimi team is taking back from the Croisette 👇 #CannesLions2025 #Alkimi

Heading to @EthCC in Cannes very soon. Slight upgrade in location 😅 Anyone else going? Happy to grab coffee and talk about all things web3 and building on-chain. #EthCC #Cannes

SEO agencies pivoting to "AI content optimisation" is peak irony. You spent years teaching clients to write for humans, not bots. Now you're teaching bots to write for bots, optimised for other bots. It's bots all the way down. #SEO #AI #marketingtech

Bonjour from Cannes! Kicking off the week at La Guerite. Hit me with all the insights, the debates, the partnerships. Honestly, this is genuinely where you see what's actually working in our industry right now. Let's see what's trending. #CannesLions2025 #CannesLions

Publishers keep asking me: "How do I know AI isn't screwing me over?" Fair question. Most ad tech AI is a complete black box. We at @AlkimiExchange are building something different, tech that shows its work. Publishers can see exactly how inventory gets valued and why.